The Right Way to Influence Behaviour with Technology.
With all the technologies available to us today, you’d be forgiven for thinking that influencing customer behaviour has become easy. You put a Beacon here, you send a push notification there, and you’re sorted – right? In practice, we all know that getting people to do stuff is really hard – and the hardest part is the behaviour part, not the technology part. Fortunately, behaviour scientists at Stanford’s Persuasive Technology Lab have been thinking about what it takes for a behaviour to happen