Mobile UX London (MUXL) discover about UX and Design, Training, Conference

Karima Saad

Workshop Title: Design Thinking

Workshop Summary:

A hands on workshop teaching you how to problem solve in a creative way. Come learn how to assess problems, identify their factors through research. Ideate and test through an iterative process to create better user experiences.

Bio:

Karima has worked for the past 10 years on a variety of clients in house and at digital consultancies.

Her work on projects has ranged from major redesigns to digital transformations using different research and delivery methodologies.

When she is not busy improving customer journeys you will find her freediving or trying to learn the piano.

Andre Jay Meissner

Talk Title: Assumptions prohibited

Talk Summary:

Preliminary releases are commonly used for user testing and feedback. Typically, a beta contains most of the features while still being incomplete. But who defined that feature set? And to which extent did you just sign up for core concepts, that might be impossible to roll back at a later stage?

This talk provides deep insights into the user-centered design and development of Adobe XD, which is a re-imagined design tool, combining user flow, visual design, prototyping, testing and sharing of prototypes and specs into one app.

See how the XD team maps user engagement, rapid user validation, and iteration to an unparalleled release cadence that meets customer needs and business requirements. We’ll discuss the methodology enabling the team to ship monthly, production-ready releases to our users, while learning and improving the design.

Bio:

Jay is a Metalhead working on Adobe XD. Prior to joining Adobe, he designed and developed complex web apps and human friendly enterprise workflows with his own software company. In his spare time Jay is building his own furniture. He runs http://IxDAberlin.de and http://OpenDeviceLab.com, a nonprofit helping to establish and promote Open Device Labs to ultimately help the web and user experience forward.

Stef Smet

Talk Title: TBC

Talk Summary: TBC

Bio:

Stef Smet is a product designer on Facebook’s AR Studio – a tool that empowers creators to build rich, augmented reality experiences.

Previously, he co-founded True Story a design studio, where he worked with clients such as Bausch + Lomb, Nikon and early stage startups.

When not staring at a screen, he can be found on a mountain snowboarding or generating bleep-blop sounds with a modular synthesizer.

Rohit Narayan

Workshop Title: Patient centred design – How AI can be used to achieve better patient outcomes

Workshop Summary:

Taking control of our health, or the health of a loved one, can be challenging. Much of the information we’re presented with is either too generic or not relevant to my context. Why can’t systems learn with me? Why can’t I get the information I need when and how I need it?
A challenge for the NHS and healthcare professionals alike is providing relevant and contextual information to patients at scale. In fact, this is a challenge for many industries. Whilst the benefits of a human centred design approach to products and services is largely prescribed to, the effort required to deliver truly relevant, personalised and contextual information can be too high.
The creative use of technology, specifically AI, has opened new doors in creating sustainable services. AI presents a great opportunity to analyse massive quantities of behavioural data and provide inferences which can guide design and align evolving customer experience platforms.
In this workshop we will demonstrate, by following a patient centred design approach, how you can give people the information they need, when they need it and how they need it – creating a real connection and giving patients back control of their health. It is not a question of using AI to replace the human, but when in a patient’s journey to leverage AI to augment the human connection to make for the most effective patient outcome.

Bio:

As Digital Solutions Director, I am leading the design and delivery process of technological solutions which impact Customer Experience Design. Working in close collaboration with Foolproof’s parent company Zensar, I am currently involved in shaping the Digital Customer Experience Platform – the objective of which is to build an end-to-end services model encompassing design, build, deployment and on-going platform evolution. Evolution is key as customer preferences are dynamic and the platform features need to be in sync with the same.

I bring 20 years of experience in the Technology sector and previous to Foolproof, I was with IBM (UK) for a decade, leading large transformation programmes encompassing consulting, solution design, sales leadership and business case design. I have worked across industry verticals and have experience in solutions spanning Applications Services, Cloud Infrastructure Solutions, Digital Platforms and Financial Engineering.

I am passionate about cosmology and genetics and love to devour articles/videos on this subject. Tennis and Squash are my other passions – a great detox after a long day at work.

David Rogerson

Workshop Title: Patient centred design – How AI can be used to achieve better patient outcomes

Workshop Summary:

Taking control of our health, or the health of a loved one, can be challenging. Much of the information we’re presented with is either too generic or not relevant to my context. Why can’t systems learn with me? Why can’t I get the information I need when and how I need it?
A challenge for the NHS and healthcare professionals alike is providing relevant and contextual information to patients at scale. In fact, this is a challenge for many industries. Whilst the benefits of a human centred design approach to products and services is largely prescribed to, the effort required to deliver truly relevant, personalised and contextual information can be too high.
The creative use of technology, specifically AI, has opened new doors in creating sustainable services. AI presents a great opportunity to analyse massive quantities of behavioural data and provide inferences which can guide design and align evolving customer experience platforms.
In this workshop we will demonstrate, by following a patient centred design approach, how you can give people the information they need, when they need it and how they need it – creating a real connection and giving patients back control of their health. It is not a question of using AI to replace the human, but when in a patient’s journey to leverage AI to augment the human connection to make for the most effective patient outcome.

Bio:

As a Principal Consultant at Foolproof I help clients develop and deploy effective Experience Design strategies within their organisations in order to drive innovation, digital transformation or to optimise an existing product or service. I’m passionate about solving tough customer problems by combining thoughtful research, smart technology, and clever design.

I have worked both client and agency side and have previously led an online IP licensing platform for UCL Business – working with world-class research institutions and researchers; setup and ran a digital experience design studio; led digital projects at an award-winning design company and headed up digital for two national arts organisations.

In my spare time I can be found hanging out with my family in South East London, making art, bingeing on podcasts and watching films.

Leslie Fountain

Workshop Title: Patient centred design – How AI can be used to achieve better patient outcomes

Workshop Summary:

Taking control of our health, or the health of a loved one, can be challenging. Much of the information we’re presented with is either too generic or not relevant to my context. Why can’t systems learn with me? Why can’t I get the information I need when and how I need it?
A challenge for the NHS and healthcare professionals alike is providing relevant and contextual information to patients at scale. In fact, this is a challenge for many industries. Whilst the benefits of a human centred design approach to products and services is largely prescribed to, the effort required to deliver truly relevant, personalised and contextual information can be too high.
The creative use of technology, specifically AI, has opened new doors in creating sustainable services. AI presents a great opportunity to analyse massive quantities of behavioural data and provide inferences which can guide design and align evolving customer experience platforms.
In this workshop we will demonstrate, by following a patient centred design approach, how you can give people the information they need, when they need it and how they need it – creating a real connection and giving patients back control of their health. It is not a question of using AI to replace the human, but when in a patient’s journey to leverage AI to augment the human connection to make for the most effective patient outcome.

Bio:

As Executive Director at Foolproof I have the luxury of combining my passion for human-centred design with helping some of the world’s biggest brands to solve complex design challenges. I’m also fortunate to be leading and nurturing an international team containing some of the best talent in the industry.

Over the past few years I’ve been working within healthcare helping organisations transform their digital thinking and business culture.

Throughout my career I’ve learnt from and worked with inspirational leaders who, like me, are driven to push the boundaries of experience design and give back to the communities we’ve learnt from. Therefore, I’m a regular speaker at industry events, sharing my stories and experiences, at UX Crunch, Service Design Summit, Design Singapore, UX India, UXPA and BIMA.

Outside of work I enjoy playing ice hockey (like a true Canadian), skiing, running, gardening and urban exploring.

Marco Paladini

Talk Title: Browsing the world with Computer Vision and AR

Talk Summary:

80% of all our senses are driven by sight which gives rise to the camera becoming the primary computing interface. Computer vision AI has the ability to “see” & understand the world – this opens up a whole new layer of interaction with the physical world delivered through Augmented reality. In this talk, Marco will share Blippar’s experience in training computer vision AI to have accurate large-scale visual and 3D geometry recognition and discuss the key challenges to overcome. He will also share use cases for this technology and showcase the launch of a new product for indoor visual positioning.

Bio:

Marco received his PhD in Computer Vision from Queen Mary, University of London in 2012. His industry experience includes 6 years at Ocado Technology in the robotics research group. He has experience in robotics, electronics, software engineering, industrial robots and vision for robotics. He is currently working on R&D projects at BlippAR for 3D geometry AR applications. Marco is instrumental in the launch of the latest technology from Blippar called Indoor Positioning System released in July 2018.

Kane Simms

Host of MUXL Conference 2018

Bio:

Kane Simms is the founder and host of VUX World, the practical voice podcast that covers the detail on strategy, design and development. Kane also helps brands craft compelling conversational experiences through providing guidance, training, design, development and consultancy services to those looking to make a mark in the voice first world.

Paul Jackson

Talk Title: Deceptively Simple: Designing a Voice Experience for Preschoolers

Talk Summary:

How do you design a Voice experience for an audience that is still learning to speak? That was the unique challenge faced by the Voice + AI team at the BBC.

Over the past six months we’ve worked hard to provide a voice experience that’s immersive and engaging, yet still simple enough for a three year old to use.

The final result – the newly released BBC Kids Skill – hides a wealth of complex design decisions behind a child friendly exterior.

Paul Jackson, Senior Designer, will discuss how we approached this unique challenge, why we chose to focus on this audience and what we learned about designing for voice in the process.

Bio:

Paul Jackson is a Senior UX Designer in the Voice + AI team at the BBC. He has been designing, prototyping and building digital products for over 15 years, counting Disney, Honda and Nintendo amongst his previous clients.

In his free time, Paul enjoys toy shopping in Tokyo, tending to his farm in Stardew Valley and taking part in Parkrun.

Carmen Martinez

Talk Title: Voice-based conversational UX design

Talk Summary:

TBC

Bio:

Dr. Carmen Martínez is a VUI designer and researcher consulting through Computer Futures Berlin. She holds a PhD in Conversation Analysis and is a recognized expert in the field of human-to-human conversation. Currently, most of her work focuses on the innovative conception and heuristic testing of paradigms of conversational interactions between humans and intelligent assistants, chatbots, and robots. Carmen regularly publishes her approaches to human-machine communication in dialog in Chatbot Magazine (USA) and Planeta Chatbot (Spain). As an Alexa developer, she applies her previous experience as second language instructor for creating voice-mediated educational products.

Matthew Sital-Singh

Talk Title: Mobile UX prototyping with Ionic

Talk Summary:

TBC

Bio:

Matthew Sital-Singh spent the first 10 years of his career at a prominent digital agency in Bristol, joining and then leading a team of software developers to build intranets and content management systems for a variety of medium to large scale clients.

Since then he has gone on to establish his role as Tech Lead at Web App Services, where he focuses his technical skills on idea exploration, prototyping and user experience design for mobile and web-based apps.

Danny Martucci

Workshop Title: Desigining for smart homes

Workshop Summary:

The future of the smart home is becoming increasingly more accessible, meaning the next generation of connected products need to be more human. Smart home technology is no longer for early tech adopters but is for all: your mum, your granny, your kids, for anyone who needs to make their life easier.
Indeed, the smart home environment is becoming simply ideal, a fluid ecosystem that adapts according to the users differing needs, habits and tastes. How can we design experiences to make this revolution happen?

This short workshop will help participants envision scenarios and concepts occurring in the future smart home.

Bio:

Danny Martucci, in Assist Digital since 2013, is a designer with a hybrid background, halfway between front-end development and cognitive psychology. He manages user-centered design projects, also of international nature.

He is passionate about agile and lean methodologies applied to user experience design and for this reason he is responsible for the area in charge of Agile UX.

Carlo Luccioni

Workshop Title: Desigining for smart homes

Workshop Summary:

The future of the smart home is becoming increasingly more accessible, meaning the next generation of connected products need to be more human. Smart home technology is no longer for early tech adopters but is for all: your mum, your granny, your kids, for anyone who needs to make their life easier.
Indeed, the smart home environment is becoming simply ideal, a fluid ecosystem that adapts according to the users differing needs, habits and tastes. How can we design experiences to make this revolution happen?

This short workshop will help participants envision scenarios and concepts occurring in the future smart home.

Bio:

Carlo Luccioni is UX Researcher and UX Design Consultant at Assist Digital since 2014. He has a background in Interaction Design and Service Design with a focus on Participatory Design methodologies and expertise in Co-Design workshops.

Since 2016 he is collaborating with multinational companies within home automation and smart home projects, applying the UCD approach and designing the future products user experience.

Stefano Zanini

Workshop Title: Desigining for smart homes

Workshop Summary:

The future of the smart home is becoming increasingly more accessible, meaning the next generation of connected products need to be more human. Smart home technology is no longer for early tech adopters but is for all: your mum, your granny, your kids, for anyone who needs to make their life easier.
Indeed, the smart home environment is becoming simply ideal, a fluid ecosystem that adapts according to the users differing needs, habits and tastes. How can we design experiences to make this revolution happen?

This short workshop will help participants envision scenarios and concepts occurring in the future smart home.

Bio:

Stefano Zanini is UX Research Leader at Assist Digital and teacher of the international UX-PM Certification course (UXalliance accredited), and he is an expert in Human Computer Interaction: from the evaluation and design of interactive systems (web, mobile, IVR) to the design of digital services for different markets, based on User Centered Design methodologies. He also has an extended experience in field research projects, eye tracking, usability and user experience for the web and multi-platform applications.

From 2006 to 2009 he worked as a consultant in London for customers like BBC, Orange, O2 and Vodafone.

Since 2010 he has been working at Assist Digital, where he is currently competence leader of the User Experience Research group.

Laura Leon

Workshop Title: Prototyping XR (extended reality) products

Workshop Summary:

The workshop will cover the basics of extended realities (XR) and introduce the possibilities to prototype the ideas quickly. It also explains how to make a good design brief for an external agency.
The workshop is intended for product managers, founders of start-ups or designers new to the field.

Participants will learn:
* the design process for XR experiences,
* practical considerations for the related platforms,
* the skills to prototype for VR/AR on a beginner level and
* making a good brief to outsource the work from an agency or a freelancer.

Participants are given the materials to continue working on their prototype and to gain more skills in XR field.

Please bring a computer with you – preferably one MacBook per team.

Bio:

Laura Leon is a designer with the technical background. She works as UX/UI designer in Mobi Lab where her primary focus is designing virtual and mixed reality interfaces for different digital products.

Veiko Raime

Workshop Title: Prototyping XR (extended reality) products

Workshop Summary:

The workshop will cover the basics of extended realities (XR) and introduce the possibilities to prototype the ideas quickly. It also explains how to make a good design brief for an external agency.
The workshop is intended for product managers, founders of start-ups or designers new to the field.

Participants will learn:
* the design process for XR experiences,
* practical considerations for the related platforms,
* the skills to prototype for VR/AR on a beginner level and
* making a good brief to outsource the work from an agency or a freelancer.

Participants are given the materials to continue working on their prototype and to gain more skills in XR field.

Please bring a computer with you – preferably one MacBook per team.

The workshop will be run by:
Laura Leon is an experience designer and developer at Mobi Lab with a specialisation for extended realities.

Bio:

Veiko Raime is an entrepreneur, angel investor and technology enthusiast. He’s the founder of design and development agency and loves the innovation combined with the great user experience.

Mobi Lab (https://lab.mobi) is a design and development agency focusing on mobile experiences.

Matthew Sital-Singh

Talk Title:Mobile UX prototyping with Ionic

Talk Summary:

TBC

Bio:

Goncalo Andrade

Talk Title: How atomic design is about more than naming

Talk Summary:

TBC

Bio:

Goncalo is a User Experience design consultant currently at Croud Agency. He holds a Master’s and has years of experience working in large financial institutions.

He enjoys reading comic books and playing Dungeons and Dragons down at the pub over a pint.

Andrew Wood

Talk Title: UX process for designing for voice experiences

Talk Summary:

TBC

Bio:

Adam De Linde

Talk Title: Future Messaging Services Hackathon

Talk Summary:

Orange presents the MUXL hackathon on Future Messaging Services, which took place over 2 days in April, supported by Orange and Oracle Cloud. Around 50 people from the MUXL community participated to explore service opportunities using RCS messaging. This brief talk will showcase some of the conversational service concepts to emerge and highlight a couple of concepts taken forwards by the teams that will be on display at the MUXL conference.

Bio:

Adam de Linde is UX Director at Orange Group, managing design for the Technologies & Innovation division, developing digital products and services based on technology advances and service opportunities.

Peter Hodgson

Talk Title: TBC

Talk Summary:

TBC

Bio:

Peter is a senior UX design lead at Google. He’s been designing user communications his entire career; in print, on screen, and for the last five years in multi-modal mobile experiences most recently for the Google Assistant. Peter is a graduate of the RCA and has been Creative Director on the agency side, Founder of a character user interface startup, and freelance design consultant. Today he finds himself doing the most interesting and challenging design work of his career, designing the patterns and primitives for future conversational operating systems at Google.

Marion Duncan

Talk Title: SCALING INNOVATION: How to raise our prototypes’ life expectancy

Talk Summary:

Marion will use case studies of emerging technologies innovation delivered by her team to discuss some of the most common threats and pitfalls that can terminate the life of a product before it can even see the light of day. We’ll examine why innovation success is not just about disruption or great UX and learn to what extent we need to rethink our creative process, principles and methods in order to truly innovate and design prototypes and pilots that can scale-up.

Bio:

Marion is a Creative Director and one of the founders of the Accenture Technology Liquid Studio in London which focuses on emerging technologies and delivery innovation. In this talk, she’ll look back at the last 18 months working on innovation projects from Home Assistants and Machine Learning to Blockchain and how her team has grown from 5 to 50 people in the process while filing patents and nurturing a start-up mindset in a company of nearly 500,000 employees.

Froso Ellina

Workshop Title: Design Thinking

Workshop Summary:

A hands on workshop teaching you how to problem solve in a creative way. Come learn how to assess problems, identify their factors through research. Ideate and test through an iterative process to create better user experiences.

Bio:

Froso is working as a Senior Product Designer at Pivotal Labs. Froso has 10 years working experience in user research and digital design.

As a member of cross-functional teams in Creative agencies and Software companies, her goal is to design high-quality products for the best customer experience for global clients. She has experience in designing high quality products for global clients such as, Deutsche Bank, HSBC, Vodafone, EE, Santander, Fidelity, Siemens.

She is passionate about consulting clients how to apply the best ways of working and help them understand how user research and design thinking can benefit and transform their organisation. Her main research is on how to design digital products for people with accessibility needs that everyone can benefit from.

She has always been an advocate of the human-centered design process and she she has facilitated “Creative Problem Solving” workshops at King’s College London and “School of Hospitality and Tourism Management” at the University of Surrey

Jennifer Greenway

Talk Title: Lessons learnt from carrying out research in the real world

Talk Summary:

At Just Eat, our research team spends hours each month observing and listening to both customers and restaurant in the environment in which they complete their tasks. This type of research so we are able to understand the different technologies that our customers interact with and how they interplay with each other. In this talk we will share some of the main lessons we have learnt from setting up our contextual research program. The talk will be littered with real examples of the problems that the team has encountered and how they were overcome.

Bio:

Contextual Research is Jennifer’s passion. She has been advocating the need for contextual research for many years in companies such as Microsoft and Yahoo!. Jennifer is currently the Principal UX Researcher at Just Eat, the world’s largest online takeaway provider. She works with an extremely talented team of researchers who carry out exciting contextual research projects with takeaway customers and restaurants in markets across the Global.

Network with a diverse and enthusiastic conference

At MUXL 2018, you’ll be learning both on and off the conference floor whether you’re speaking to a beginner UX’er or a seasoned pro like one of our industry leading speakers. Plus, the Conference is not just for those working as UX’ers – the event is open to designers, product developers, innovators and anyone with an interest in UX. With MUXL 2018 being such a diverse conference, you’re sure to find others working in completely different fields to you. The knowledge and skills you can impart on one another is truly priceless.

Learn from the best

At MUXL 2017, we had industry leaders from Google, Microsoft, IBM, Airbnb, Aviva and Samsung speak about UX and give valuable insights into their fields of work. MUXL 2018 is set to be even bigger and will give you the chance to get practical advice you can apply to your future projects and inspire you to develop new ideas you never thought possible before.

Be a part of a real community

We’re not just a one-off Annual Conference, we are a community of UX’ers. We are always looking to push UX forward and keep an eye out for new trends and developments across the sector. We run Hackathons, meet-ups, and our UX Academy where you can learn from industry leaders. Attending MUXL 2018 will introduce you to our community and the innovative and groundbreaking things it comes up with.

It's like no other conference

Mobile UX London is not a traditional business. We are a community of passionate designers, developers, project managers and more dedicated to showcasing the best in UX. We bring UX’ers from all walks of life together at our Annual Conference providing a breadth of knowledge and expertise unparalleled by our competitors.

Sam Clark

Talk Title: The Challenges of automotive UX design

Talk Summary:

Designing vehicles dashboards for cars and bikes poses a unique set of UX and UI challenges for the visual designers. Legal restrictions, environmental factors and OEM resistance frequently clash with driver demands and brand ambitions. Sam Clark, Managing Director of Conjure will talk in detail about these challenges and more as he explores how Conjure creates dashboards for performance vehicles. Key areas covered:

– Navigating legal standards: Understanding how ISO and local laws effect UX decision making
– How challenging hardware specifications forces tighter UX decision making
– Form and Function: Walking the thin line between delivering vehicle data and creating an experience.

Bio:

Sam began his career in 2005, working as a UI designer for a range of different web design agencies and clients including Disney, Sony and Manchester United. When the iPhone arrived and revolutionised small screen interaction he founded Conjure, a London based agency specialising in mobile application design and development. Since then Conjures remit has grown, and now Sam leads the automotive team, designing vehicle dashboards for the cars and bikes of tomorrow.

Elvia Vasconcelos

Talk Title: Digital as a mirror of IRL inequality

Talk Summary:

Why are we copy pasting the shitty-ness of IRL structures into digital systems?
In what ways is technology sexist, racist and oppressive?
How can we make visible the ways in which technology is perpetuating inequality?

I’ll be exploring the ways in which technology is mirroring the systems of oppression that frame our society. More specifically, by looking at Personal Intelligent Assistants e.g. Alexa, Siri I wish to expose the ways in which the use of gender in technology is not neutral and reinforces existing gender stereotypes.

The patterns of interaction we are creating in digital worlds are not only building on and perpetuating IRL dominant notions of violence and oppression, but are also reinforcing them and reshaping them back IRL.

How can we actively challenge the dominant oppressive discourses in technology?

Bio:

Working at the intersection of design research, emergent technologies and activism Elvia is interested in critically investigating social narratives in design and the role that designers play in challenging dominant notions in technology.

Building on 6+ years of experience working in digital agencies, tech companies and consultancies, Elvia splits her time between large-scale digital transformation projects in the public sector, and a critical design practice that uses speculative design tools to tell alternative stories about the future.

Elvia holds a Master in Digital Arts from Camberwell College of the Arts, University of the Arts

Stacey Seronick

Talk Title: Researching and Designing for Multi-Modal and Chatbot Interactions

Talk Summary:

Building conversational virtual assistants (or chatbots) is very different, not just technically, from building a multi-modal user interface for a smart device or robot, and yet there are also several important similarities when it comes to building the right thing, the right way. I’ll point out some of these similarities and differences (and why they might matter to you) as I discuss two experiences I helped create: one, a conversational enterprise virtual assistant for team members who handle bereavement and end-of-life account handling; and the second, a multi-modal robot designed to help folks remember to take their medications.

Bio:

Currently, Stacey is Head of UX Design and Research at Catalia Health. She has been designing, writing and strategising for services and products for over 20 years, and holds a Master’s degree in HCID. In her free time, Stacey paints maths-based oil paintings, writes blog posts and poetry, and draws lumpy stick-people cartoons. Stacey also likes to practise the electric bass.

Sjors Timmer

Talk Title: Augmented spaces, the future of the design studio

Talk Summary:

In the past 50 years computers have infiltrated the work environment to the point where there’s hardly a job left where they are not used. In the process, however, a rich continuum of understanding the world through movement, touch and spatial interactions has been flattened to pictures behind glass that are either manipulated through mice or touch interactions.

New technical developments such as augmented reality and spatial computing offer the opportunity to rethink how we can incorporate our body in knowledge work. To do this successfully we have to let go of design concepts that have been developed for a world of flat screens and start over with designing for digital spatial interactions.

Building on the work of Paul Dourish on embodied interaction design and David Kirsh on the use of space for cognitively demanding tasks I discuss a framework for thinking about and designing for augmented spaces.

Bio:

Sjors Timmer is a Senior UX designer at Designit in Berlin

Joe Hearty

Joe Hearty is a Designer and Creative Director based in London with 8+ years experience in Digital Product. He has worked across a variety of disciplines in Academia and Industry, with a focus on Digital Design and Technology.

Vikki Paterson

For the last three years, I’ve been leading a global team of designers working in the area of Internet of Things. I started my career as a designer 15 years ago designing Java applications for Nokia mobile phones. I then moved to IBM as a designer on their predictive analytics platform before being promoted to my current role. As well as being the design lead I’m also an experienced UX designer and enjoy the opportunity to teach ‘Design Thinking’ to clients from large corporations.

Gemma Yussuf

Some people call me a chatterbox, maybe that’s why I am the expert when it comes to Chatbots.

Gemma heads up Mobile Cloud Enterprise (Apps, Chatbots and Customer Experience Analytics), IoT and API Platform for the UK in Business Development. I run and present at regular events such as Chatbot Roundtables, which are aimed at LoB to introduce them to the best practises on Chatbots, demonstrating Intelligent Bots platform (IB) as well as many different use cases, helping engage the audience and get them thinking how this could align to their business and automate repetitive tasks .

I have spent over 2 years at Oracle, but previous to that spent almost 7 years at Microsoft where I was an evangelist for mobile apps. In my spare time, I drink lots of Earl Grey tea because it keeps you young (looking) and a massive chocoholic. I like to spend time with my amazing family (fiancé Rob and my toddler Isabelle), spending our hard earn cash on luxury holidays and experiencing everything we can, (at 6 months she went swimming with dolphins in Bali). Other than travelling, I am into my gigs, UFC and Cooking.

Martin Jarvis

Martin is part of Oracle’s Mobile Cloud and Bots team, responsible for customer and partner success. With more than 15 years of experience working in Enterprise Mobility and now Bots, he has practised all aspects app development from concept to design, through to implementation.

He’s just as comfortable discussing the business and commercial opportunities from going mobile or with Chatbots as he is the solution architecture. He is a certified Enterprise Architect and has always had a flair for applying the latest technologies to solve business problems. In his spare time, he’s also a passionate volunteer for Code Club (part of the Raspberry Pi foundation), helping primary school children build and develop their IT and coding skills.

Jiri Jerabek Bio

Jiri has 12 years of experience in designing digital products that shaped him into a strategic design leader who is able to set holistic visions and strategies

His project history ranges from launching large-scale key product functionalities (Intuit) and radical innovation (BBC Research & Development) to detailed work on end-user products (Telegraph, National Rail Enquiries apps, Freesat set-top box, Canon, American Express).

Savraj Matharu

Educator and technologist Savraj Matharu is a leader in digital, interactive media and creative technology with a track record of success. Ranging from developing and creating powerful apps, creating compelling user interfaces to digital online branding through innovation and contemporary workflows.

Being widely recognised for his entrepreneurial skills with the ability to monetize creative ideas through technology, Savraj’s work relies on building on innovation protocols with consumer faced outcomes for creative industries, and has been responsible for founding and co-founding several successful technology initiatives with international recognition.

Savraj Matharu Talk Summary

AR opens various types of doors and exciting possibilities particular within the mobile context, it presents opportunities to develop compelling, immersive and engaging experiences for end users. It also presents many challenges and obstacles for design and development, how can we overcome this? What are the barriers to entry?

How can we facilitate UCD approaches to maximise the potential for AR and transformative mobile experience for an enhanced HCI and greater UX solutions?

Alexandros Stylianidis

An advocate of user-centered and data-driven design, Alex is a Product Designer at Novoda, with a strong background in engineering. In the never-ending quest of discovering how people use technology and how we can make it as simple as possible for everyone, he pursued a MSc in Human-Computer Interaction.

Lots of research, a bunch of experiments and a publication later, Alex is always on the lookout for new interactions and interfaces.

Tsvetelina Valcheva

With a degree in Computing Science, Tsvetelina is a techie who saw the light and converted to UX. Nowadays she works for an internal consultancy in Standard Life, designing websites for clients. Previously she worked on Standard Life’s Secure Online Servicing, and before that – the mobile app. Previous employers include BT, Deutsche Bank and Citibank.

Jane Minto

Jane is a creative problem solver, with an affinity towards great product design. No working day is the same, but the core of the approach she takes to overcome design challenges remains the same – creating a deep empathy and understanding with users to help them better communicate and interact with the world around them.
She in interested in using new and emerging technology to push the creative boundaries of UX design and problem-solving. She is also excited to see how emerging technology will start to disrupt the traditional UCD process.

Tom Stewart

Tom is a designer, thinker and problem solver, currently making it happen at Webcredible as a Senior UX Consultant. He leads projects for his clients, and helps develop products and services that drive tangible business change.

Tom has worked on service design pieces to solve the urban food waste crisis & changing perceptions of cycle safety within the Boris bike rental system. Working professionally on both client and agency side, his previous role at TomTom was spent designing sat nav systems & their surrounding digital ecosystems.

Michael Albers

Michael is co-founder and director at W12 Studios with over a decade experience designing digital products. He oversees the overall creative output of the studio. Previously he worked for IDEO where he developed propositions in the automotive, financial, FMCG and media and entertainment sectors. After IDEO he went to the BBC where he oversaw the development and application of the Global Experience Language across the entire BBC online portfolio, launched all iPlayer mobile and TV apps and developed the digital strategy for BBC online.
He won the CHI2004 award and the Design Week award in 2010. He has been featured in Wired magazine and involved in numerous judging engagements.
Mike received his MSc from the Interaction Design Institute Ivrea and a double BFA from the Savannah College of Art & Design in Industrial and Furniture Design.

Stratis Talk Summary

There has been a renaissance in conversational interfaces over the last few years. More and more businesses are using bots with interfaces that emulate human to human conversations to meet the needs of their customers, with some believing that conversations are going to eventually become the primary way of interacting with computers. It sounds simple: talking and chatting comes natural to us, so we should be moving towards communicating with machines in the same way, but is it?

Despite the hype, at the moment both voice and chat interactions have various usability issues that very often prevent them from providing a great user experience. In my talk, I will be drawing on my experience leading Aviva’s conversational UX projects to discuss what those usability issues are and how can designers work around them. I will also share my thoughts on how the conversational interface will evolve by incorporating elements from various types of interaction and modalities to meet user needs in a more effective way.

Shelbian Fung

Shelbian has an extensive background designing mobile platforms, services and systemic design frameworks. He was responsible for crafting multiple shipped experiences from BBM at BlackBerry, Sense 6 OS at HTC, Android TV platform at Google, and recently the Google Assistant on Allo. Currently, he is defining new interaction paradigms in the context of conversational UI with artificial intelligence.

Stuart Scott

Stuart Scott is a commercially experienced Design Researcher / Interaction Designer adept at simplifying complicated experiences through the application of best practices in interaction design. He is currently managing City Interaction Lab a digital product design and innovation consultancy based in City, University of London.

Lucy McCullouch

Lucy is a passionate UX designer at EF Education First, delivering international UX research and design for multiple online products. Founded in 1965, EF Education First offers study abroad, language learning, cultural exchange and academic degree programmes around the world.

With a strong background in visual design, Lucy is creative and collaborative and loves to lead and deliver positive, people-centred digital experiences.

Jan Srutek

Jan is a digital product designer, researcher, and strategist. He’s now leading design of mobile apps at a transport tech company Trainline. Over the last ten years he has worked with the world’s biggest corporations and tiny start-ups. Having worked in finance, travel, energy, media, and gaming, he’s now helping progressive e-commerce brands build successful and intuitive digital products. You’ll find him in London or Paris, or in between on a Eurostar train.

Hollie Lubbock

Hollie focuses on helping clients create products and services that excite audiences and drive engagement. Over the last ten years, she has worked on content-rich sites in the luxury, culture, publishing and telco sectors, collaborating closely with clients to create user-centred designs for a wide range of digital products, from large-scale collections systems to small innovative app projects.

Prior to joining Fjord, she worked with various London agencies including Code & Theory, The Times and Bureau for Visual affairs where she led the UX and design teams. She mentors early-stage startups as part of the Google Launchpad program and junior UX designers through UXPA.

Vibha Bamba

Vibha is a design lead at Airbnb. Her design work is focused on making sure that every guest on Airbnb has a great trip and every host feels supported in their journey. Prior to this, she worked at Wikipedia where she worked on desktop typography, mobile web, iOS and android apps while engaging with a huge community of readers and editors. She is passionate about typography and conducts workshops to increase type awareness among students. Her favourite activities are calligraphy, sketching and making tea. Vibha has lived in Bombay, London and New York. She calls and considers all three cities home.

Sukhada Jog

Sukhada Jog is a Lead User Experience Researcher at Airbnb where she leads research efforts on the Host side of the business. Her research focuses on improving the experience for hosts on both mobile and the web. Prior to Airbnb, Sukhada was a Senior Manager of User Experience Research at Yahoo. She led the User Experience Research team within the Communications space.
Her expertise is in generative and evaluative research. and has worked in various industries like finance, consumer product & packaging and electronics. Sukhada strives to embed User Experience tightly with the overall product development process and use collaboration more efficiently and effectively in the current business landscape.
When not doing research, her favorite activity is to watch movies, cook and paint with her two beautiful kids.

Christophe Mallet

Christophe is the co-founder of Somewhere Else, a London-based creative consultancy and production house specialised in immersive technologies (VR/AR/MR). After 8 years spent between digital strategy consultancy and music events production, Christophe started Somewhere Else to help brands, agencies and innovators harness the power of VR/AR/MR to win in the Age of Experience.

Working with the likes of Samsung, Three and ExxonMobil, Somewhere Else has enable brands in the fashion, retail and entertainment sectors to build deeper relationships with their audiences through powerful VR experiences. Christophe is a regular VR blogger and a member of the Uni-VR think tank. He has recently delivered talks at the Awwwards LDN, the AR/VR Show and the Virtual Reality Show as well as conducted VR workshops for top creatives at agencies such as Ogilvy, FCB Inferno, IDEO and OMD.

Julian Caraulani

Julian is a Senior User Experience designer at Samsung. Having started as an industrial designer he found the world of experiences that hardware and software working in unison produce irresistible. He likes to be the “why and what” guy in leading and lagging organisations that need to update their product portfolio. Julian’s focus lies in strategic thinking within diverse teams, working with methodologies that foster strategic innovation, deploying them through digital experiences that can have a meaningful impact in people’s lives.

“The views and opinions that will be expressed in the keynote are exclusively Julian‘s and do not reflect the official opinions or position of Samsung Electronics.”

Stratis Valachis

Stratis is a Senior User Experience Designer at Aviva’s Digital Innovation Garage. He’s currently leading the design of Aviva’s AI and Conversational UX projects, contributing to the company’s efforts to transform insurance and long term finance through customer centred design.

In his spare time, he helps Walks.VR, a startup in Brussels working on providing on-demand virtual reality travelling adventures to people with motor disabilities.

Stratis is passionate about the future of AI and Human Computer Interaction and the exciting ways in which they can help us redefine core experiences of our everyday lives.

Lara Hanlon

Lara Hanlon is a Designer and Design Thinker based in Dublin, Ireland. She is passionate about delivering thoughtful user experiences and beautiful, innovative design solutions to complex problems.

Currently working as a Designer and Facilitator at IBM Studios Dublin, Lara collaborates daily with researchers, designers, engineers, and executives, to educate global teams working in the tech and enterprise industry about the value of design. Lara also lectures part-time at Dun Laoghaire Institute of Art, Design + Technology (IADT), the institute that awarded her a BA (Hons) Degree in Visual Communications Design in 2013.

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