Mobile UX London Conference Designing the Future. Together-1

This year’s conference took place on Thursday 21 November and explored the evolution of and future of UX design, with a focus on new and emerging technologies.

Meet our speakers

  • Elle Osili-Wood

    Conference Host (Video Games Presenter and Journalist)

  • Josh Naylor

    Senior Dev Tech Engineer at Magic Leap

  • David Teodorescu

    Senior Product Designer at Fitbit

  • Rachel Ilan Simpson

    Senior UX Designer at Google

  • Michal Dorosz

    Senior Experience Designer at Oracle EMEA

  • Stephanie Maier

    UX / UI Evangelist UK at Adobe

  • Quirine van Walt Meijer

    UX Designer at Microsoft

  • Andrea Caporale

    Senior UX Designer at Microsoft

  • Antonella Sassu

    Senior UX Designer at NaturalMotion

  • Adam Williams

    Senior UX Researcher and Design Ethnographer at Uber

  • Ruth Guthoff-Recknagel

    Head of Product at Doctor Care Anywhere

  • Marco Marchesi

    CTO at Happy Finish

  • Nik Parekh

    Design Strategy Lead at Samsung NEXT

  • Jen Heape

    CCO and Co-Founder at Vixen Labs

  • Ben Sauer

    Director of Conversation Design at Babylon Health

  • Umesh (uMe) Pandya

    Co-Founder at Wayfindr

  • Eliana Meija

    Lead UI/UX Designer at LucidWeb

  • Phil Balagtas

    Founder of The Design Futures Initiative

  • Aldrich Huang

    Co-Founder at UX Testing

  • Mark Edgington

    Founder at Incendiary Blue Ltd

  • Rocío Calvo Martín

    Senior UX Researcher at Aviva

  • Brian Grellmann

    Senior UX Researcher at Aviva

  • Tim Daines

    Principal Designer at QuantumBlack

  • Adam de Linde

    Design Director at Orange

  • Christine Hemphill

    Co-Founder at Open Inclusion

  • Tom Pokinko

    Research Director at Open Inclusion

  • Ali Fawkes

    Social Innovation Consultant at Humanly

  • Kane Simms

    Host at VUX World

Opening Talk - The Evolution of Design

  • By Nik Parekh

    Design Strategy Lead at Samsung NEXT

    09.05 – 09.30

    The Evolution of Design Towards Totality

    How has our approach to Service Design evolved over the last 15 years and where will we be in another 15 years? Nik will explore how two big players, Delta Airlines and Samsung NEXT are challenging expectations while improving safety, efficiency, usability and their customer’s day to day lives. The key to this, Design in Totality, is something we’re only just beginning to fully comprehend.

Design Principles

  • By David Teodorescu

    Senior Product Designer at Fitbit

    09.30 – 09.50

    How our decisions are influenced by other people’s choices

    A popular cognitive bias used extensively by tech companies, social proof nudges people into making decisions by harnessing the power of collective intelligence. But how far is that from herd mentality and how can designers make the best out of it?

  • By Antonella Sassu

    Senior UX Designer at NaturalMotion

    09.50 – 10.10

    Finding a space for UX

    The User Experience can potentially cover all the lifecycle of a project. However, its presence depends on a wide range of factors, including budget, strategy and work methodology. The value and the space given to the user experience reflect the UX maturity within an organisation.

    Antonella will explore how the UX is applied in real projects, how it is understood by people we work with and how, as designers, we can positively approach the empty spaces where UX would be a good fit.

  • By Mark Edgington

    Founder at Incendiary Blue Ltd

    10.10 – 10.30

    Bringing science back into UX

    As the field of UX has grown, it has arguably become more of an art than a science, plagued by copycat work with limited understanding of the science and laws behind.

    By remembering and applying simple laws of UX, you can acquire a strong and irrefutable basis from which to work, enhancing your practices and designs.

  • By Michal Dorosz

    Senior Experience Designer at Oracle EMEA

    10.30 – 10.50

    Engaging experiences in the world of enterprise applications – how to leverage Gamification in the UX design process

    Contrary to popular belief, Gamification does not only entail users playing or receiving rewards for their actions. Yes, those are useful components, but not the whole story. Considered implementations of Gamification mechanics can help create more meaningful relationships between products and users, enabling them to navigate tasks and achieve meaningful outcomes.

    The UX design process is focused around users goals and needs, but it’s the motivation that ultimately drives outcomes – let’s look at out how Gamification can help understand and leverage motivation to create better solutions and ultimately turbocharge user engagement.

New and Emerging Technologies

  • By Marco Marchesi

    CTO at Happy Finish

    11.30 – 11.50

    The A-Team: designing applications with AR and AI

    The road to integrating augmented reality and artificial intelligence on mobile has been far from easy, despite the popularity and rise of both technologies. Marco will explore the challenges and opportunities of creating applications that combine AR and AI, whilst always having the user in mind.

  • By Josh Naylor

    Snr Dev Tech Engineer at Magic Leap

    11.50 – 12.10

    Designing for mixed reality with Magic Leap

    Josh will share best practices and approaches to designing for Mixed Reality, learned during his work with Magic Leap.  As a new medium, he will reveal key considerations and insights from recent case studies. His talk will focus on the accessibility of this new technology and how MR can have a real impact for many users.

    There will also be opportunities for hands-on demos with Magic Leap throughout the conference.

  • By Eliana Meija

    Lead UI/UX Designer at LucidWeb

    12.10 – 12.30

    Designing for the immersive web

    More than 10 years ago, as audiences bought their first smartphones, online publishers were incentivised to make their desktop website more mobile friendly. In the meantime, their strategies shifted to a mobile-first approach.

    With the upcoming launch of the open WebXR standard, websites featuring VR and AR capabilities will be available on desktop, mobile but also in Head Mounted Displays (HMDs). This impending device shift to wearables brings new challenges in UI/UX design as we move from 2D or flat experiences to experiences in 360° or 3D, in the browser.

    In this session, LucidWeb’s UI/UX lead, Eliana Meija, will discuss two recent WebVR experiences the company produced. SENS VR is a co-production between Arte France and Red Corner. It is a virtual reality game inspired by a graphic novel that was presented at the 2016 Tribeca Film Festival where it received rave reviews. Kuba 360° is an interactive travel story which takes place in Cuba and was developed in collaboration with the Berlin-based VR studio Into.VR. LucidWeb brought both experiences to the browser and they are now one click away for everyone who has access to a desktop, smartphone, or a VR headset.

  • By Quirine van Walt Meijer and Andrea Caporale

    UX Designers at Microsoft

    12.30 – 12.50

    Design a conversational assistant tailored to your brand

    During this talk Quirine and Andrea will cover how a business can benefit from creating a conversational assistant tailored to their brand, personalized to their users, and made available across a broad range of canvases and devices. They will cover their design process; from the ideation to the delivery of conversational design. Also, bringing along case studies and learnings from their Enterprise customers at Microsoft.

Designing for Voice - Panel Discussion

Designing for Global Audiences

  • By Adam Williams

    Senior UX Researcher and Design Ethnographer at Uber

    14.10 – 14.30

    A Mobility Platform for Today and Tomorrow

    As a leader in ridesharing, Uber has built a platform that powers mobility in more than 700 cities around the world. As Uber’s product suite has diversified into food, freight, and new mobility systems like bikes and scooters, so too have the people and communities riding and driving with Uber around the world. This presentation will introduce UX research and design case studies that explore:

    – Mobility platforms for transportation in the 21st century: ridesharing’s past, present and future

    – UX research and the built environment: contributing to shifting urban landscapes by incorporating human geographies

    – Universal access that recognizes uneven development: designing a platform to serve local needs

  • By Rachel Ilan Simpson

    Senior UX Designer at Google

    14.30 – 14.50

    Designing for Google’s Next Billion Users: From Chrome to Google Go, the next internet app

    In 2016, India overtook the US in internet users. With the next billion users coming online for the first time in emerging markets, PMs, Engineers, and Designers are tackling new constraints and opportunities to meet the needs of mobile-only users. Cost, connectivity, relevance, and literacy are key themes.

    In her talk, Rachel will speak about designing for these users on Google Chrome, and will tell the story of Google Go: a startup Internet App within the company, launched specifically for these users.

    She’ll discuss the unique constraints users in these markets face, and share the compelling solutions they have catalyzed within Chrome, Google Go, and other startup products within the company.

  • By Ruth Guthoff-Recknagel

    Head of Product at Doctor Care Anywhere

    14.50 – 15.10

    Better together: Cross-functional teams are the key to growth

    Working in cross-functional product teams is not without challenges. If we believe that good product teams dream in years, plan in months, discover weekly and release daily,  it becomes obvious that we need to work in a cross-functional way across all levels. So let’s have a look at some of these challenges and discuss ways to mitigate them.

Artificial Intelligence and 5G

  • By Umesh (uMe) Pandya

    Co-Founder at Wayfindr

    15.30 – 15.50

    Assistive Intelligence: Bridging the gap between our abilities and what we want to achieve

    As we weave computers into the fabric of our environment and being; we must create inclusive, delightful and trustworthy solutions that dissolve effortlessly into our systems and our everyday life, where technology works alongside us bridging the gap between our abilities and what we want to achieve. So that everyone is included in moving forwards, through the inevitable together.

    Umesh will share the story behind Wayfindr which set out to do just that and how they designed and validated the worlds first open standard for audio navigation to assist blind and vision-impaired people to navigate the world independently. Umesh will talk about the tools, techniques and methodologies they used and briefly touching on themes such as AR (Augmented Reality), AI (Assistive Intelligence) and Inclusive smart cities.

  • By Tim Daines

    Principal Designer at QuantumBlack

    15.50 – 16.10

    Fusing data and design

    While many organisations are investing in data and design capabilities, only those that tightly weave these disciplines together will unlock their full benefits. Data is often prized for its indifference to an organisation and can lead to a powerful relationship when put into the hands of decision makers.

    With recent advances in AI and other analytics, this new technology is increasing human intelligence where new decision making capabilities can be made i.e. why is this happening and should we explore these ideas with AI? Separately, design thinking is spreading like wildfire across industries with born-digital companies (Apple and Google) demonstrating how qualitative insights can be harnessed in a creative way, with a relentless focus on end-to-end human needs.

    Tim Daines talks about three key shifts emerging with how organisations knit data and design together where they operate more effectively – taking product innovation to operation wide use.

  • By Ali Fawkes

    Social Innovation Consultant at Humanly

    16.10 – 16.30

    Designing the future of support for people living with cancer

    Humanly recently worked with Macmillan Cancer Support to design and prototype future services and support for people living with cancer.

    During this time 27 prototypes were designed, created and tested with over 70 people living with cancer in 12 locations around the UK.

    This talk will share the story of one of these concepts, the methods used for prototyping interactions with AI for good and the pivots in the design that were enabled by the prototyping process, and the final concept app demonstrating how AI could be used to support people living with and beyond cancer in the future.

  • By Adam de Linde

    Design Director at Orange

    16.30 – 16.50

    Designing with 5G Environments

    The current deployments of 5G, IoT and edge computing are driving profound changes in the capacity and capabilities of networks.

    But beyond faster networks, more bandwidth and increased connections what effects might these convergent technologies have on social, commercial or industrial environments? This talk will explore some of the emerging characteristics of ‘smart networks’ and their effect on work environments, and propose some ways for designers to evaluate their potential and explore potential solutions.

Closing Talk - Speculative Design

  • By Phil Balagtas

    Founder of The Design Futures Initiative

    16.50 – 17.15

    Speculative Design, Strategic Foresight & Futurism: A New Toolkit for Responding to the Future

    Phil will cover seminal works that span the range of projects and frameworks that are being used to understand the implications of the future and the impact of emerging technologies on culture, society, and humankind.

    Also, as the founder of the nonprofit, The Design Futures Initiative, he’ll share work on programs they’ve created to address challenges of youth and how to bring design methodologies to improving their social pathways.


  • By Aldrich Huang

    CEO & Co-founder at UXTesting, Inc.

    09.15 – 10.15

    How to conduct insightful user research with AI Technology

    From this masterclass, you will learn how you can use the platform, with AI technology to get users insight by data efficiently and effectively.

    During the session you will learn how to set up testing tasks, and how the AI has been designed to achieve different cultural insights.

    CEO and Co-Founder of UX Testing, Aldrich Huang will be delivering the class and will be on hand to answer any questions to help enhance your research process.

  • By Jon Dodd

    CEO at Bunnyfoot Ltd

    14.00 – 15.30

    Human(e) design principles: Grow your own, use forever…

    In this workshop, Jon will guide you through a review of many human design principles that can be applied across all of your projects and remain relevant regardless of the ‘next big thing’.

    By attending this you will be able to evaluate and produce designs so that they work, engage and even delight.

    The trick is that because they will be based on human needs, which essentially don’t change, you will be able to use them across all of your work no matter what the domain or technology… effective, efficient and satisfying or what!

  • By Rocío Calvo Martín and Brian Grellmann

    Senior UX Researchers and Accessibility specialists at Aviva

    14.00 – 15.00

    How to generate empathy and promote accessibility within your organisation to create better products

    Since we joined Aviva, we have been accessibility advocates. We have organised internal accessibility events (e.g. GAAD), internal training and workshops where we have promoted and shared accessibility knowledge.

    During this masterclass, we will share some tips for you to convince your team that accessibility is important and to start embedding accessibility within your organisation. We will explain everything we did in the past at Aviva; so, you can use these examples to promote accessibility within your organisation.

  • By Jen Heape

    CCO and Co-Founder at Vixen Labs

    15.30 – 16.30

    How to create an effective strategy for voice

    Voice devices are taking over our homes, integrated into our cars and with us everywhere in our pockets and even headphones. It’s indisputable that Voice is the new brand frontier, but how can you ensure your brand has a meaningful presence in the ears of consumers?

    In this masterclass, we’ll discuss the importance of defining a strategic approach to Voice and how this strategy can be executed in experiences that deeply connect with consumers. As an ‘invited guest’ in the homes of consumers, tolerance for brand intrusion is arguably at its lowest in voice, so how can this new platform be used to help solve problems, entertain and sell to audiences in 2019 and beyond?


  • By Ben Sauer

    Director of Conversation Design at Babylon Health

    09.15 – 10.45

    Principles for better voice design

    The rise of voice assistants has opened up a whole new canvas for designers to work on. Many of our traditional screen-based approaches don’t apply to a medium with unbounded input: the rules are different. Come and learn about some of the ways in which you should think differently when designing a voice interaction.

  • By George Wardell

    Design Researcher at Sutherland Labs

    09.15 – 10.45

    How could Mixed Reality be used as a research tool?

    What can we use Mixed Reality (MR) for and what can it measure? What doors does it open for user research?

    Discover the answers to these and more at the hands-on, interactive workshop led by Sutherland Labs.

    During the workshop you will learn what the practicalities are of setting up MR for testing, how far can MR go as a research methodology and where can MR take us that traditional research methodologies can’t.

  • By Christine Hemphill and Tom Pokinko

    Co-Founder and Research Director at Open Inclusion

    11.15 – 12.45

    Learning from the extremes, to improve your designs for all

    Moving away a division between “normal UX” and “accessibility” to a single perspective that difference is the one guaranteed characteristic between each of our users. Not designing for difference in the way people perceive, move, understand, sense or problem solve will limit the value of our designs. This workshop will provide a hands on experience with a really useful and quite simple approach to understand experience variance and start to solve for it.

    In the workshop we will create an opportunity in small groups for 2 short sprints designing for differing specific needs. Not single needs such as “blind” or “wheel-chair user” or even cardboard thin personas, but richly interesting intersectional characters with varying needs, preferences and approaches. We will introduce a range of tools and approaches that can help think about the problem through these different perspectives, making something that is not just better for their character, but also for many others. Having quickly developed some solutions for a specific problem at each table (5 tables of 5 people) we will look to extend this specific solution to provide mainstream additional functional and delightful value for many users.

  • By Tim Daines

    Principal Designer at QuantumBlack

    11.15 – 12.45

    Co-designing human and AI experiences with Data Scientists

    AI is evolving in our lives at an exponential rate.  For AI to have impact in a human’s life, fostering and facilitating collaboration during creation of a product or service with both Designer and Data Scientists is crucial.

    How do we foster this collaborative approach when to a designer seeking “truth” involves an understanding of how and why humans interact with data, and to a data scientist seeking “truth” is more about designing algorithms that make mathematical guesses over a period of time?

    This workshop takes designers through a simple framework and toolkit to leverage the core strengths of both data scientist and designer insights when creating Human-Centred Data Science products or services.

  • By Stephanie Maier

    UX / UI Evangelist UK at Adobe

    11.30 – 13.00

    Adobe XD – programmed to make you work faster

    Join Adobe XD Evangelist Stephanie Maier to find out how XD can help you design at the
    speed of thought.

    Learn more about key features that can save you time and make prototyping easier,

    Responsive Resize – easily resize groups of objects on your artboards for different size
    screens while maintaining placement and scalability.

    Repeat Grid – quickly replicate lists, visual cards, and other elements across your artboards while ensuring styles and spacing stay intact.

    Auto-Animate – automatically animate changes between artboards to create micro-
    interactions or interactive content in your prototype.

    Assets panel – manage your colours, styles and components centrally.

    Stephanie will be sharing the latest updates to Adobe XD just unveiled at Adobe MAX – The Creativity Conference in early November.

    All attendees of the workshop will receive an exclusive copy of Hack the Design System, a collaboration between Idean and Adobe filled with tangible perspectives and recommendations around building design systems.

    Please note you will need to bring your laptop to this workshop with Adobe XD installed. You can download Adobe XD for free from


De Vere West One
Our conference will be taking place at De Vere West One, set in the iconic London West End with close proximity to Oxford Circus tube station. The address of the venue is 9-10 Portland Place, London, W1B 1PR.

Why come to MUXL 2019?

Be a part of our community

We are not just a one-off annual conference, we are a community of UX’ers. We run monthly meet-ups, organise Hackathons and teach our own evening courses at UX Academy. We are a community of passionate designers, developers, project managers and more dedicated to exploring and sharing the best in UX.

Learn from the best

We have assembled a team of industry leaders, ready to share invaluable insights into their spheres of work. You will learn not only through keynote talks but by taking part in masterclasses and workshops run throughout the entire day.

Get inspired and gain new perspectives

Regular attendees of MUXL events will know we always strive to pack in as much inspiring content as possible. Through short, sharp and focused talks you are guaranteed to leave with plenty of awesome ideas and strategies to help manage your upcoming projects.


Do I need to be a professional UX’er to attend?

Our conference is open for everyone interested in UX in design. You don’t have to be a pro but a background in UX would help.

If you are a student, we pleased to offer a special discounted rate.

Can I pay by invoice?

We are happy to arrange for you to pay via invoice. Please email details of how many tickets you would like, along with your company name and address to

Do you accept refunds?

Yes, we can accept refunds up to 7 days before the conference. Please request this via eventbrite or by sending an email to


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