Leading customer-inspired, collaborative innovation in your organisation


Anindita is a CX Design Strategist with 10+ years of experience creating digitally-led propositions across multiple industries such automotive, cybersecurity, financial services, FMCG, technology and travel. She brings a wide range of skillsets to solve complex, macro-level customer problems, drawing from ethnographic-inspired research, UX, and service design practices.

Anindita currently works at HSBC, leading the service design practice in the digital arm of W&PB. She is a strong proponent of leveraging big data, machine learning and other emerging technologies to elevate the customer experience. Additionally to helping the customer, she believes great CX is driven by continuously experimenting with new design techniques that promote divergent and innovative thinking.



Day 3    16.15 – 17.15

Leading customer-inspired, collaborative innovation in your organisation

When we pair invention and emerging technologies with insights about customers, we create the foundations for innovation. As user-centred design practitioners, we are in a unique position to leverage our passion for understanding the customer with design thinking methodology to unlock the potential for innovation.

In our workshop we will discuss different design thinking methods, best practices and examples of how to engage designers and non-designers to promote divergent thinking within organisations. We will work through a simulation of an ideation workshop based mock-customer insights that can break silos and promote x-team collaboration.

By the end of the workshop, you will have a set of design thinking methods and workshop framework that can help you to promote design as the central discipline for collaborative innovation.

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