Antonella Sassu
Senior UX Designer at NaturalMotion


Antonella is a Senior UX Designer at NaturalMotion, and formerly Lead User Experience Consultant for IBM. During her 10 year experience, she has worked as Interaction Design Researcher and as in-house designer for different companies.


Finding a space for UX
09.50 – 10.10
Main Stage

The User Experience can potentially cover all the lifecycle of a project. However, its presence depends on a wide range of factors, including budget, strategy and work methodology. The value and the space given to the user experience reflect the UX maturity within an organisation.

Antonella will explore how the UX is applied in real projects, how it is understood by people we work with and how, as designers, we can positively approach the empty spaces where UX would be a good fit.