Lead User Experience Consultant at IBM Interactive Experience
Antonella is a Lead User Experience Consultant for IBM. During her 10 year experience, she has worked as Interaction Design Researcher and as in-house designer for different companies.
Finding a space for UX
10.20 to 10.40
The User Experience can potentially cover all the lifecycle of a project. However, its presence depends on a wide range of factors, including budget, strategy and work methodology. The value and the space given to the user experience reflect the UX maturity within an organisation.
Antonella will explore how the UX is applied in real projects, how it is understood by people we work with and how, as designers, we can positively approach the empty spaces where UX would be a good fit.