Rocío Calvo Martín and Brian Grellmann
Senior UX Researchers and Accessibility specialists at Aviva

Rocío Calvo Martín is a Senior UX Researcher at Aviva. Her PhD research looked at how to improve chat interaction for people with disabilities, and older adults. She is certified by IAAP as a web accessibility specialist and CPACC. Prior to Aviva, she was an accessibility and usability consultant at AbilityNet.

Brian Grellman is a Senior UX Researcher at Aviva. Prior to Aviva, he was working on the INCA project which is investigating how to empower people with aphasia to create, curate, and access digital content. Aphasia is a language impairment, which is often the result of a stroke, but also causes vision, motor, and cognitive impairments.


How to generate empathy and promote accessibility within your organisation to create better products
14.00 – 15.00

Since we joined Aviva, we have been accessibility advocates. We have organised internal accessibility events (e.g. GAAD), internal training and workshops where we have promoted and shared accessibility knowledge.

During this masterclass, we will share some tips for you to convince your team that accessibility is important and to start embedding accessibility within your organisation. We will explain everything we did in the past at Aviva; so, you can use these examples to promote accessibility within your organisation.