What a great night we had on the 27th of July for our Monthly meet-up. We kicked the evening off with the amazing Jiri Jerabek and Spencer Turner to present some gripping presentations regarding Experience Mapping and Team building followed by a fun networking session with plenty of food and drink.

Jiri Jerabek — Lean Experience Mapping

Jiri is the Principal Interaction Designer at Intuit where he leads product design for the UK market. Jiri’s goal at Intuit is to create delightful products that allow small businesses and entrepreneurs to overcome the burdens of accountancy. Jiri’s design philosophy lies at the intersection of two cornerstones: the first is Lean Startup-inspired hypothesis-driven design and the second is the application of cognitive science to technology.

Jiri based his talk on the interesting topic of context and Experience Mapping. Jiri’s context Map involved creating a constant progress check of the user’s journey through the simplified method of “Post it notes” on a white board. Jiri revealed his interesting case study to provide a deeper insight into the importance of being able to pattern any collection of data to make most out of it. Rightfully Jiri puts great emphasis on the belief that any research conducted is pointless if there is not some sort of outline to simplify and make sense of the information gathered, he also directed stress on the topic of the whole team all being able to understand the Data captured. The method in which a team conducts the breakdown of the information collected variate, but the importance is that the data is simplified for the whole team to understand it.

The team then created an experience map to place on the white board. The experience map was a variety of experiences that the user encounters on the journey of the application such as “User gets Notification”, “Browsing today’s package of content”. The user was then asked to choose out of 5 levels of satisfaction that the user has experienced on the journey from “Not usable” to “Delights”

The context and experience map began to reveal a pattern out of the seemingly chaotic amount of post it notes covering the whiteboard creating a clear understanding of the large amount of data that has been collected

Spencer Turner — UX Team Building

Spencer is a consultant, coach and mentor in lean UX and agile UX, speaker, ex-designer, sometimes Ruby programmer and ardent proponent of visual communication. At Cultivate, he operates at the intersection of product management, design and development to help teams make great digital products.

Spencer followed with a presentation about the importance of creating a cross functional UX teams. Spencer presented his talk from a unique angle in order to really project his message across to the audience. Spencer used the Skull brigade as an example of a strong team and the process in which Stacy Peralta too to find his team. The Skull brigade was a notorious skate boarding team during the 1980s. Spencer used this team to reveal how a successful team in any industry should be run through these steps:

· Build it to last

· Develop raw talent

· Find the outlier

· Look for character

· Everyone is a mentor

· Believe in your team

· Believe in yourself

· Excellent peers

· It’s not about the money

· Resilience is resistance

· Expose your weakness

· True ownership

· Build it to last

These are the steps that the bones brigade took in order to accomplish some of the incredible achievements that they have made for themselves. Spencer placed emphasis on the finding of the outlier, From the beginning, Tony and Rodney were always considered as the strange characters of skate boarding industry because of some of the outrageous tricks that they created; they were often laughed at and not taken seriously. They are now considered two of the most valuable skateboarders that the world has ever witnessed.


Check out the next meet-up & events here