Technology changes. Things we believed were impossible 2 or 3 years ago are the part of our everyday life. So, in order to provide you with a valuable help on what has changed in UX since 2017 and what should we expect in future, let’s pay attention to new trends.

All modern trends are set by the technology we can use. New mobile hardware will have improved performance, which also means that user applications can be more interactive and can improve customer experience (Moore’s law in action). So here are things that will dominate the mobile UX.

Augmented reality

Most of the new generation mobile processors have built-in GPU modules, that allows them to process image from a camera in real time. There are a lot of apps, like interior design, that can be more interactive and take visualization to the next level. Another implementation could be educational applications for kids, making studying more fun and providing great user flow that will keep the kid interested for a longer period of time.

Cutting edge graphic for a new gaming experience

Mobile gaming consoles are now almost useless since the phone can act as the console but even better, providing powerful experience. A new type of gaming like using phones and augmented reality makes network gaming better, however, can also bring new elements to business applications, making mobile app design more fun and easy.

Artificial intelligence

A modern app can be smarter than ever and it will not require customer input or heavy and complicate user flow. First, an app can adapt and learn from customers preferences, interactions, location. Next, it can get the information from the environment using a camera and some data coding technologies like QR-codes. Where’s the design here, you would ask?

Making the app easy to navigate and unnoticeable in terms of its self-learning. With the technological advancements, we witness (let’s tale A12 bionic that Apple has just introduced), mobile apps can add more experience using a camera, processing stream data or making heavy processing easier. For example, compressing the video can be done on users device which will make backend servers much faster and cheaper.

Mobile web (hybrid applications)

Responsive design is usual for mobile web and technologies like Ionic and React Native, and makes it possible to develop cool mobile apps using web technologies.

Emotional Adaptation and Needs Satisfaction

If we are talking about mobile app design, we should also remember that in a highly competitive market, a company that can provide a better emotional experience for its clients, will win. So keeping that in mind, there are a few aspects that have to be addressed as well.

  • Emotional experience. Mimicking humans emotions and allowing them to share these emotions is what’s behind a successful UX.
  • Smarter personalization. Another mobile design trend, based both on AI and the client’s feedback, that should allow the user to adapt the way an app performs and looks to their needs.
  • Time-saving. You can help the user save they time by creating shortcuts, offering to create recurring actions or providing an option to access their data quickly.
  • Gestures. A truly interactive design relies heavily on the gestures and opens so many opportunities for a UX designer.

Why is it important?

First of all, living in 2018, most business either operate online only or have a huge share of their clients from the online presence. And it’s not about selling goods or simply satisfying the clients needs anymore. Clients demand great experience, which means they have to access you from anywhere, during any time of the day, and one of the best ways to do it is via an app.

And this is when a lot of problems occur. Things that work well in traditional retailing or in a desktop browser, are not going to work within applications. Mobile app design should not only be easy, user-friendly and fun but also must help your clients by saving their time and making their lives easier.

If you have no idea how to design a mobile app, or simply would like to hire a professional user experience designer, you should definitely consider an outsourcing web development.

Here is the question a lot of business owners and CTOs ask: isn’t a mobile-friendly website not enough? According to the recent comScore global mobile report in 2018, 80% of the time users spend on their phones, is spent on different applications.

mobile, app, ux

Information provided by smartinsights.com

It means that having only a website, you might lose up to 80% of your clients. And despite the fact that there is a way to convert your website into an app, mobile design patterns are different from what your typical app should look like. So even if you have an in-house team of developers and designers, you might need to hire a professional to design mobile applications, as well as work with a mobile app developer. A good UI developer would not only know how to effectively use each OS but could also improve the usability of the already existing platform.

So if you are looking to expand your business, opening up even more to an online market, you definitely need a mobile application. And one of the best ways to get a great application without having to spend all your profits on it – is to outsource.