Workshop Title: Patient centred design – How AI can be used to achieve better patient outcomes
Workshop Summary:
Taking control of our health, or the health of a loved one, can be challenging. Much of the information we’re presented with is either too generic or not relevant to my context. Why can’t systems learn with me? Why can’t I get the information I need when and how I need it?
A challenge for the NHS and healthcare professionals alike is providing relevant and contextual information to patients at scale. In fact, this is a challenge for many industries. Whilst the benefits of a human centred design approach to products and services is largely prescribed to, the effort required to deliver truly relevant, personalised and contextual information can be too high.
The creative use of technology, specifically AI, has opened new doors in creating sustainable services. AI presents a great opportunity to analyse massive quantities of behavioural data and provide inferences which can guide design and align evolving customer experience platforms.
In this workshop we will demonstrate, by following a patient centred design approach, how you can give people the information they need, when they need it and how they need it – creating a real connection and giving patients back control of their health. It is not a question of using AI to replace the human, but when in a patient’s journey to leverage AI to augment the human connection to make for the most effective patient outcome.
Bio:
As Executive Director at Foolproof I have the luxury of combining my passion for human-centred design with helping some of the world’s biggest brands to solve complex design challenges. I’m also fortunate to be leading and nurturing an international team containing some of the best talent in the industry.
Over the past few years I’ve been working within healthcare helping organisations transform their digital thinking and business culture.
Throughout my career I’ve learnt from and worked with inspirational leaders who, like me, are driven to push the boundaries of experience design and give back to the communities we’ve learnt from. Therefore, I’m a regular speaker at industry events, sharing my stories and experiences, at UX Crunch, Service Design Summit, Design Singapore, UX India, UXPA and BIMA.
Outside of work I enjoy playing ice hockey (like a true Canadian), skiing, running, gardening and urban exploring.
