Senior Product Designer at Fitbit
David has 10 years of experience as a UX and Product Designer. He founded a couple of startups and worked in advertising agencies and tech companies in Bucharest and New York, where he had the chance to design products serving millions of users. He is now at Fitbit, building a new product that aims to improve people’s health and security.
He writes on Medium about product design and psychology, gives talks from time to time and curates design stories on his Twitter account. As a result, he has been featured on various tech publications like TechCrunch, Inc. Magazine and TNW.
How our decisions are influenced by other people’s choices
09.30 – 09.50
A popular cognitive bias used extensively by tech companies, social proof nudges people into making decisions by harnessing the power of collective intelligence. But how far is that from herd mentality and how can designers make the best out of it?