Designing Brand Identity By Alina Wheeler - Mobile UX London

Designing Brand Identity By Alina Wheeler – Mobile UX London

From research and analysis through designing brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

Enriched by new case studies showcasing successful world-class brands. This Edition brings readers up to date with a detailed look at the latest trends in branding. Also including social networks, mobile devices, global markets, apps, video, and virtual brands.