Lead UX/UI Designer at LucidWeb
Eliana Mejía is a creative Technologist, working with immersive media (VR, AR and 360º videos) focusing on UI/UX for WebVR. In January 2019, she won the prize for “Best use of Vuforia” at the Reality Virtually Hackathon organized by the MIT Media Lab, in Boston, Massachusetts.
In 2018 she joined LucidWeb as the lead UI/UX designer, working on WebVR projects for some of the biggest broadcasters in Europe. Previously Eliana worked for several years as a digital designer for the public and private sector in Colombia. She managed various campaigns as UI/UX designer at the Ministry of Information and Communications Technology of Colombia, for the communications team at Apps.co and Digital Contents.
She holds a Bachelor Degree in Graphic Design from Los Libertadores University in Bogotá and a Masters Degree in Creative Technology from Middlesex University in London.
Designing for the immersive web
12.10 – 12.30
More than 10 years ago, as audiences bought their first smartphones, online publishers were incentivised to make their desktop website more mobile friendly. In the meantime, their strategies shifted to a mobile-first approach.
With the upcoming launch of the open WebXR standard, websites featuring VR and AR capabilities will be available on desktop, mobile but also in Head Mounted Displays (HMDs). This impending device shift to wearables brings new challenges in UI/UX design as we move from 2D or flat experiences to experiences in 360° or 3D, in the browser.
In this session, LucidWeb’s UI/UX lead, Eliana Meija, will discuss two recent WebVR experiences the company produced. SENS VR is a co-production between Arte France and Red Corner. It is a virtual reality game inspired by a graphic novel that was presented at the 2016 Tribeca Film Festival where it received rave reviews. Kuba 360° is an interactive travel story which takes place in Cuba and was developed in collaboration with the Berlin-based VR studio Into.VR. LucidWeb brought both experiences to the browser and they are now one click away for everyone who has access to a desktop, smartphone, or a VR headset.