Creating a user centric culture

About

Mina designs applications for IBM Partner Ecosystem engaging Business Partners and internal teams throughout the co-creation process. In January 2020, alongside Molly O’Rourke and Lucy Orrell-Jones, Mina created and delivered a 5-week long education course for nearly 2,000 IBMers on the importance of User Centricity, giving cross-functional teams a toolkit to always put users at the centre of their day-to-day work. Before joining IBM, Mina designed experiences for Toyota, Tesco and startups in the fintech and mobility space.

 

Creating a user centric culture

User centricity is often embedded into the identity of design and research teams but how can you create a user centric culture across an organisation? Join us to discuss “User Centricity Month” – a 5-week, interactive course aimed at educating teams about the importance of a user centric mindset, the basics of user research, how to measure the impact of involving users, and how to get started.

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