The Girls Gotta Have It! 

Designing for Gender Equitable Products.

About

Rachel is a Senior Designer, with 7+ years working with award-winning Design Agencies, ground-breaking Startups, and on teams at Google since 2013 (Chrome, Search). She has worked with clients and collaborators like Seth Godin, BMW/DriveNow, Google Duo, Doctors without Borders, and Freeletics.

She has led over 20 Design Sprints, helping Doctors Without Borders drive organizational change, and transforming how Chrome approaches translation. She co-founded the first German version of the Maker Faire (Make Munich), and founded the Design Jam – an event in Munich and London which brings together coders, designers, and business people to build new products over the course of a single day.

 

The Girls Gotta Have It!  Designing for Gender Equitable Products.

When companies create gender neutral products, ‘neutral’ can sometimes skew male. Smartphones are sized for male hands, voice recognition optimized for male voices and content offered for stereotypically male interests. It’s no surprise that more men are online than women in ⅔ of the world’s countries.

How can companies bring more women users on board to drive growth? Google conducted comprehensive research on the barriers that keep women offline. Google Go, a new internet app for emerging markets, executed on this research by launching experiments to close this gap. Rachel tells the story of this work, exploring our assumptions about privacy and content, and looking at the role cultural perceptions play in adoption.

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