Design Sprints, Jazz, and the art of making the right mistakes


Ram is a serial entrepreneur that founded and invested in a number of start-ups, one of which was acquired by Playtika. He is a technologist with a film degree, has vast experience with marketing, and is also in a jazz band.

Ram is our chief strategist, and has been helping companies reinvent their businesses for over 15 years. He also mentors start-ups in various incubators including the Adelson School of Entrepreneurship, IDC Herzliya, and 8200 EISP.  Additionally, he speaks and runs workshops all over the world.


Design Sprints, Jazz, and the art of making the right mistakes

Making mistakes is an inherent part of creating new and innovative products, but if you don’t know how to manage them and leverage on them, the price of making them can bury your project. Design Sprints, invented by Jake Knapp at Google Ventures, is a great way to manage mistakes in your product creation process. In under a week, you can go from an idea to a tested prototype – getting a quick glimpse into your future product. In this lecture, Ram, an award-winning product designer and jazz musician, will explore the commonalities of making mistakes in both product creation and jazz in order to make something really great.

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