Co-Founder and CCO at Vixen Labs
Jen’s passion lies in creating opportunities for voice and conversational technologies to affect real change in our lives, with a particular interest in the psychology of voice-based interactions and the opportunities for the technology in the areas of mental health, creativity and education.
Jen’s expertise lies in the pioneering field of voice strategy and voice user experience (VUX), covering all areas of conversational experience design, such as scenario and use case development, conversational structure, interaction design and dialogue flow. Following more than a decade’s experience as a digital copywriter and creative director, Jen is also highly skilled in character design, tone of voice development and scriptwriting.
She regularly speaks internationally on all things voice, as well as playing an active role in the community as part of the global leadership teams for Voice2 and Women in Voice networks.
Vixen Labs is a voice consultancy and design studio. We enable brands to have conversations that entertain, solve problems and sell products through voice technology.
How to create an effective strategy for voice
15.30 – 16.30
Voice devices are taking over our homes, integrated into our cars and with us everywhere in our pockets and even headphones. It’s indisputable that Voice is the new brand frontier, but how can you ensure your brand has a meaningful presence in the ears of consumers?
In this masterclass, we’ll discuss the importance of defining a strategic approach to Voice and how this strategy can be executed in experiences that deeply connect with consumers. As an ‘invited guest’ in the homes of consumers, tolerance for brand intrusion is arguably at its lowest in voice, so how can this new platform be used to help solve problems, entertain and sell to audiences in 2019 and beyond?