Designing Experiences Through Story

About

Former Creative Executive, Senior Vice President, Hong Kong Disneyland & Disney Cruise Line Portfolios Walt Disney Imagineering, Current Creative and UX Consultant, and Executive Vice President & Creative Director Zeitgeist Design and Production.

 

Designing Experiences Through Story

In this talk I discuss how story builds strong emotional connections to any experience. Story is universal and has always been at the core of human experience. It can be applied to experiences as narrative and as sub-text. Both guide design choices but one is overt and one sublimable. I’ll demonstrate how story has been applied through time and with evolving technologies.

Connect with the speaker: