Mark Edgington
Founder at Incendiary Blue Ltd


Mark has 20 years of experience in UX. He has founded a couple of startups and worked in large agencies where he has architected solutions serving millions.

Mark Edgington is a seasoned speaker and judge as well as the founder and principal consultant of Incendiary Blue, where he creates elegant solutions to the right problems.

His works spans companies such as GSK, Wyeth, Vodafone, Orange, Deutsche bank, HSBC, DeBeers, Disney, Saint Gobain, Mazda, Mercedes, Airmiles, Philip Morris, Thomas Cook, O’Melveny, Orrick, Slaughter and May, Pfizer, Sky and EY.

Mark holds a 1st class degree in Computer Science and Artificial Intelligence and an MSC in Human-Computer Interaction and has been published online, spoken at multiple conferences and judges UX awards yearly.

He is also very passionate about working with schools, attending career fairs, running BIMA digital days and also acting as an Enterprise Careers adviser.

Bringing Science back into UX
10.10 – 10.30
Main Stage

As the field of UX has grown, it has arguably become more of an art than a science, plagued by copycat work with limited understanding of the science and laws behind.

By remembering and applying simple laws of UX, you can acquire a strong and irrefutable basis from which to work, enhancing your practices and designs.