Mark Edgington
Founder at Incendiary Blue Ltd

About

Mark Edgington is a seasoned speaker and judge in the digital world as well as the founder and principal consultant at Incendiary Blue, a digital solutions consultancy.

He is currently the Head Judge at the UK Customer Experience Awards in July this year and was also in previous years.

Previous UX Judging include:
UK Customer Experience awards 2015, 2016 and 2017 
(Head Judge) UK Customer Experience awards 2018
London Tech Week UX Judge  2018

Renowned for defining and delivering user experience, strategy and development projects; for companies such as GSK, Wyeth, Vodafone, Orange, Deutsche bank, HSBC, DeBeers, Disney, Saint Gobain, Mazda, Mercedes,  Airmiles, Philip Morris, Thomas Cook, O’Melveny, Orrick, Slaughter and May, Pfizer, Sky and EY.

Mark holds a 1st class degree in Computer Science and Artificial Intelligence and an MSC in Human Computer Interaction (UX) and has been published online and spoken at multiple events (some listed above).

He is also very passionate about working with schools who have poor Tech teachings, as such he has run Tech days for three consecutive years at the William Morris Academy.  He has also spoken at a number of universities.

 

Bringing Science back into UX
10.40 to 11.00
Main Stage

As the field of UX has grown, it has arguably become more of an art than a science, plagued by copycat work with limited understanding of the science and laws behind.

By remembering and applying simple laws of UX, you can acquire a strong and irrefutable basis from which to work, enhancing your practices and designs.

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