Michal Dorosz
Senior Experience Designer at Oracle EMEA

A strong focus on human centred design, with over 10 years of experience in a wide range of design disciplines. An extensive set of skills covering design and visual communication in its many aspects, focused on creating thoughtful and effortless user experiences for both digital and real-world products.

Engaging experiences in the world of enterprise applications – how to leverage Gamification in the UX design process
10.30 – 10.50
Main stage

Contrary to popular belief, Gamification does not only entail users playing or receiving rewards for their actions. Yes, those are useful components, but not the whole story. Considered implementations of Gamification mechanics can help create more meaningful relationships between products and users, enabling them to navigate tasks and achieve meaningful outcomes.

The UX design process is focused around users goals and needs, but it’s the motivation that ultimately drives outcomes – let’s look at out how Gamification can help understand and leverage motivation to create better solutions and ultimately turbocharge user engagement.