Mobile UX in Retail – Case Studies

With Sabrina Duda & Alex Baggallay

28th July 2015


Sabrina Duda, Senior UX Consultant at Thoughtworks

Senior UX Consultant at ThoughtWorks, London. University degree in Psychology from Humboldt University, Berlin. User research since 1998 for clients like eBay, Deutsche Bank, Otto etc. Founder of eye square GmbH in 1999 (focus on usability and eye tracking).

What Sabrina will be discussing:

Sabrina will cover “Why mobile UX is important for Luxury Retailers”. Users are expecting a seemless experience across all channels and media to get in touch with their luxury brand.

Alex Baggallay, Manager, Customer & Digital & Sannidhya, Misra, Manager, Experience Design & Digital from PWC

What they will be discussing:

They will provide an overview of how high street retailers approach the multi-channel experience with a focus on Mobile channel. Including the do’s and don’t for retailers.