It’s really important to get your mobile UX right. Good mobile UX consists of seamless navigation, an effective colour scheme, intuitive design, and helpful animation. This article will explain the importance of these vital ingredients of mobile UX and help you see which areas you could improve on. Let’s get to it.

Check out our previous post for a curated list of the top UX influencers of 2017. You should follow them to stay in the loop.

1. The psychology behind color schemes and conversion rates

The psychology behind color schemes and conversion rates

credit: pixabay

The use of colour can have a profound effect on mobile app success, affecting conversion rates due to the fact that certain colours solicit different responses. This means that you can design your app with this in mind, incentivising users to click on your CTAs and subscribe to your newsletters, for example.

You should check out the latest research to find out which colour schemes are most effective for mobile apps.

Traditionally, red and green rank highly for CTA button clicks. In China, red is used across many websites as it is symbolic of happiness in that country. Because of this, contrasting colors are used for the CTA buttons, to stand out from the red.

By keeping up-to-date with the latest research, you will be able to bring your A-game to your mobile app’s UX.

2. Minimalism is key for UI design

Minimalism is key for UI design

credit: econsultancy

Opt for scandinavian minimalism when designing your UI. Mobile apps should be more than just a pretty face – if you want your app to have a positive reception and generate customer satisfaction, it needs to be functional too.

Your UI should be seamless and allow your users to navigate easily through processes such as in-app purchases and registrations. Having a simplistic and functional UI will drastically improve your UX as a whole.

Privatbank has mastered minimalism with its no-fuss online banking app, which employs plenty of whitespace and simple icons.

Check out this guide for information on how you can streamline your UI and turn it into a minimal, functional work of art.

3. Use of animation

Mobile apps should be an interactive experience in order for users to get the most out of them. A well-structured and tested interface with subtle animation can support fast and easy interaction and fulfill multiple functions.

Animations can be used for the following purposes:

  • Building transitions between states, such as an animated loading icon to show the user that the screen will be transitioning
  • Providing visual feedback, like showing the user where they are pressing on the screen
  • Showing system status
  • Instructing the user with animated tutorials
  • Bringing personality and humanity to the app
  • To entertain and reward users for taking a certain action

This useful article will show you some interesting ways that you can employ animation in your UI design.

Seamless, self-evident navigation

Seamless navigation should be a high priority for every mobile app. The navigation should act like an invisible hand that guides your users effortlessly through the experience.

Consistency is the key to successful navigation – the navigation controls should be universal across all pages of the app. Don’t move their location at all, as this will only serve to confuse your users. It’s also really important to communicate your user’s current location throughout processes, such as purchase transactions.

Your user should be able to anticipate how long a check out process should take, for example, and they should also be able to skip across the stages to edit information. A fully-mobile ready online store is something you can purchase off the shelf, or you can work with a design and development team to get the exact look and feel you want for your store or app.

Here are some basic patterns for mobile UX navigation for you to use as a blueprint for your own mobile app.

 

How many of these boxes do you tick already? Which of these ideas will you implement? Let us know in the comments.

 

Victoria Greene: Brand Marketing Consultant and Freelance Writer.

Vicky is an ecommerce consultant extraordinaire, and she gets her kicks from helping brands to grow their reach. She loves sharing her expertise with other entrepreneurs and small businesses to help them reach their goals.