Augmenting the Reality of Lip Service and Sitting Pretty

About: 

With over 10 years commercial experience, my career has evolved over the years in response to an ever-shifting industry. My journey has started as an old school product designer designing giftware and toys, then focusing my career as a UX designer within digital transformation and then recently taking on leadership and management roles. In recent years, I have concentrated on innovation, strategy and service design through a human lens. I’m an advocate of design thinking and work closely with SMEs, stakeholders, and end users to gather behavioural and contextual insights. I try to infuse innovation and technology with UX to better the user experience.

 

Augmenting the Reality of Lip Service and Sitting Pretty

We’ll share our design journey of two AR features which recently launched on the John Lewis iOS app – for sofas and lipstick.  We’ll talk through our process from initial discovery to launch, detailing some of the tech, research, design and collaboration challenges and triumphs.

 

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