Insight-Led Design Agency
Sutherland Labs are an insight-led design agency that partners with leading brands all over the globe. We use a human centered approach to reimagine, design and bring to life services that grow business, and improve experiences for customers and employees.
Based in London, UK and San Francisco, US, we have a global and multidisciplinary team, that includes service designers, design researchers, UX designers, digital strategists and development teams. www.sutherlandlabs.com
How could mixed reality be used as a research tool?
9.15 – 10.45
The rise of voice assistants has opened up a whole new canvas for designers to work on. Many of our traditional screen-based approaches don’t apply to a medium with unbounded input: the rules are different. Come and learn about some of the ways in which
What can we use Mixed Reality (MR) for and what can it measure? What doors does it open for user research?
Discover the answers to these and more at the hands-on, interactive workshop led by Sutherland Labs.
During the workshop you will learn what the practicalities are of setting up MR for testing, how far can MR go as a research methodology and where can MR take us that traditional research methodologies can’t.