UX Academy - MUXL, Beginner & Intermediate UX/UCD Courses, London, in Person

Imogen Hammond & Peter Collis Talk Summary

Talk Summary:

With immersive experiences such as AR, VR and MR increasingly defying limitations and proving to be uniquely useful tools in the business marketplace, the linear user journey is being disrupted. To what degree should the user be led? How far & wide should they navigate themselves? This talk questions the roles of the creator/director/designer. Are we witnessing a transitioning from an autocratic dictator, leading the audience, to that of a democratic facilitator, setting the agenda, laying down basic rules, but leaving people to freely orientate and construct their own experience? We offer some tips and learnings from our recent experiential production work and look at how a pleasant and seamless UX isn’t always the answer.

Peter Collis

Bio:

Peter is a highly creative and multi-skilled innovator with a unique understanding of complex production workflows.
He is a passionate image maker and storyteller, constantly seeking ways to best employ new technologies and
visual languages to create impactful and emotional journeys for the viewer.

His work has pushed the boundaries of stereoscopic 360˚ capture. It is this combined technical experience and
subject sensitivity that is key to presenting authentic human stories across a broad array of challenging subjects
such as Polio eradication, child abuse or the consequences of war.

Imogen Hammond

Bio:

Imogen is a multi award winning creative director with an extensive background in brand experiences, filmmaking,
music videos, production design, events, 4D projection mapping and CG content production. She specialises in
integrating multimedia with technology to deliver ground breaking projects that connect audiences with businesses
and brands.
Her passion for culture and storytelling was born out of her social anthropology degree and today, as the new
creative director at Inition, she can be described as a Design Anthropologist, translating human values into tangible
experiences in the immersive worlds of virtual, augmented and mixed reality.

Dominic Pullen

Bio:

Dominic Pullen is a User Experience Manager in the XD labs team at Orange, based in London applying Design Thinking methodologies to a variety of projects from VR, Biometric Authentication & emerging IoT tracking services.

Dominic has been working in UX for over 18 years since graduating from the Computer Related Design MA course at the Royal College of Art. In that time he has worked for telecoms companies Nortel Networks, 3 and Vodafone as a consultant before joining Orange.

He is passionate about design as a vehicle for addressing social and ecological concerns.

Beth Wolfram

Bio:

Beth is a freelance UX Researcher and Designer. She started her career working as a researcher and strategist in complex environments for NGOs, humanitarian organizations, and government agencies. Frustrated by technology and services that were not serving user needs, she pursued a new career in user-centered research and design, discovering how design, technology, and business come together. She is also an Instructor Associate for UX courses at General Assembly, a member of the Interaction Design Foundation, and an advocate for ethics and AI.

Bill Tribble

Bio:

Bill is a UX lead, design instructor, artist, and musician, with a varied background working in design, media and education. Right now he’s working on a mobile music startup with Tim Exile, and also teaches the UX Immersive course at General Assembly. He’s a big fan of the Design Sprint method as formulated by Jake Knapp, and is currently focused on delivering short, focused, and strategic interventions like the Sprint to startups and larger organisations around the world.

Leontina Mati

Bio:

I work as a UX Researcher for an online travel company called Travel Republic. I am passionate about travelling and UX, so this job seems to be a good fit for me.

Over the last years I’ve progressed from customer service to UX, redefining the web experience for Canon website’s support section, helping different clients to better understand their customers and striving to learn as much as possible about UX design and digital trends.

Stef Smet

Bio:

Stef Smet is a product designer on Facebook’s AR Studio – a tool that empowers creators to build rich, augmented reality experiences.

Previously, he co-founded True Story a design studio, where he worked with clients such as Bausch + Lomb, Nikon and early stage startups.

When not staring at a screen, he can be found on a mountain snowboarding or generating bleep-blop sounds with a modular synthesizer.

Stefano Zanini

Bio:

Stefano Zanini is UX Research Leader at Assist Digital and teacher of the international UX-PM Certification course (UXalliance accredited), and he is an expert in Human Computer Interaction: from the evaluation and design of interactive systems (web, mobile, IVR) to the design of digital services for different markets, based on User Centered Design methodologies. He also has an extended experience in field research projects, eye tracking, usability and user experience for the web and multi-platform applications.

From 2006 to 2009 he worked as a consultant in London for customers like BBC, Orange, O2 and Vodafone.

Since 2010 he has been working at Assist Digital, where he is currently competence leader of the User Experience Research group.

Laura Leon

Bio:

Laura Leon is a designer with the technical background. She works as UX/UI designer in Mobi Lab where her primary focus is designing virtual and mixed reality interfaces for different digital products.

Goncalo Andrade

Bio:

As a UX Design contractor, I’ve had opportunity to work on (and learn from) many different projects. I’ve mostly worked with complex and data-rich systems, a few of which in the financial sector. There’s just something about bringing order to a sea of information that is just so satisfying.

I’ve been in the UK for a few years now, but I’m originally from Portugal. This means my accent might change from British to Canadian or American at a moment’s notice, which is a lot of fun.

Froso Ellina

Bio:

Froso is working as a Senior Product Designer at Pivotal Labs. Froso has 10 years working experience in user research and digital design.

As a member of cross-functional teams in Creative agencies and Software companies, her goal is to design high-quality products for the best customer experience for global clients. She has experience in designing high quality products for global clients such as, Deutsche Bank, HSBC, Vodafone, EE, Santander, Fidelity, Siemens.

She is passionate about consulting clients how to apply the best ways of working and help them understand how user research and design thinking can benefit and transform their organisation. Her main research is on how to design digital products for people with accessibility needs that everyone can benefit from.

She has always been an advocate of the human-centered design process and she she has facilitated “Creative Problem Solving” workshops at King’s College London and “School of Hospitality and Tourism Management” at the University of Surrey

Leslie Fountain

Bio:

As Executive Director at Foolproof I have the luxury of combining my passion for human-centred design with helping some of the world’s biggest brands to solve complex design challenges. I’m also fortunate to be leading and nurturing an international team containing some of the best talent in the industry.

Over the past few years I’ve been working within healthcare helping organisations transform their digital thinking and business culture.

Throughout my career I’ve learnt from and worked with inspirational leaders who, like me, are driven to push the boundaries of experience design and give back to the communities we’ve learnt from. Therefore, I’m a regular speaker at industry events, sharing my stories and experiences, at UX Crunch, Service Design Summit, Design Singapore, UX India, UXPA and BIMA.

Outside of work I enjoy playing ice hockey (like a true Canadian), skiing, running, gardening and urban exploring.

Andre Jay Meissner

Bio:

Jay is a Metalhead working on Adobe XD. Prior to joining Adobe, he designed and developed complex web apps and human friendly enterprise workflows with his own software company. In his spare time Jay is building his own furniture. He runs http://IxDAberlin.de and http://OpenDeviceLab.com, a nonprofit helping to establish and promote Open Device Labs to ultimately help the web and user experience forward.

Karolina Jedrych

Bio:

Karolina Jędrych is a student of the Academy of Fine Arts and holds the title of Bachelor of Arts in sociology which she obtained at the Jagiellonian University. This unique combination of sociology and graphics comes in handy in her job as a UX Designer in a company which develops Marketing Automation software. However, she is devoted the most to her own VR animation studio that lets her join her two biggest passions: animation and travels. The experimental approach to her work lets her broaden her horizons constantly and taking up a multitude of new challenges.

Raphaelle March

Bio:

Raphaelle March, Head of Behavioural Design, Cowry Consulting

Raphaelle is Head of Behavioural Design for Cowry Consulting, a Behavioural Economics consultancy. Working with industry leaders such as Amazon, Sky and Tesco, Raphaelle utilises her knowledge of perceptual psychology and graphic design, to develop conceptually designed interventions that transform UX journeys in the private sector. Raphaelle’s aim is to educate companies in the importance of using a psychological lens to communicate with customers.

Bethany Jarroussie

Bio:

Bethany Jaroussie, Digital Experience Practice Director, Sopra Steria

Bethany is a digital experience consultant with over twenty years’ in the field, working with many of the world’s largest brands, helping them to understand, innovate and achieve business transformation through a human-centred approach to digital.

Bethany has a broad background in digital, in roles spanning design, development, project and account direction. As well as her skills as a practitioner, Bethany has a track record of helping organisations shape themselves to make the most of the digital opportunity – building teams, coaching and motivating them, and helping them to navigate the ever changing digital landscape.

Matthew Sital-Singh

Bio:

Matthew Sital-Singh spent the first 10 years of his career at a prominent digital agency in Bristol, joining and then leading a team of software developers to build intranets and content management systems for a variety of medium to large scale clients.

Since then he has gone on to establish his role as Tech Lead at Web App Services, where he focuses his technical skills on idea exploration, prototyping and user experience design for mobile and web-based apps.

Sjors Timmer

Bio:

Sjors Timmer is a Senior UX designer at Designit in Berlin

Sam Clark

Bio:

Sam began his career in 2005, working as a UI designer for a range of different web design agencies and clients including Disney, Sony and Manchester United. When the iPhone arrived and revolutionised small screen interaction he founded Conjure, a London based agency specialising in mobile application design and development. Since then Conjures remit has grown, and now Sam leads the automotive team, designing vehicle dashboards for the cars and bikes of tomorrow.

Marco Paladini

Bio:

Marco received his PhD in Computer Vision from Queen Mary, University of London in 2012. His industry experience includes 6 years at Ocado Technology in the robotics research group. He has experience in robotics, electronics, software engineering, industrial robots and vision for robotics. He is currently working on R&D projects at BlippAR for 3D geometry AR applications. Marco is instrumental in the launch of the latest technology from Blippar called Indoor Positioning System released in July 2018.

Elvia Vasconcelos

Bio:

Working at the intersection of design research, emergent technologies and activism Elvia is interested in critically investigating social narratives in design and the role that designers play in challenging dominant notions in technology.

Building on 6+ years of experience working in digital agencies, tech companies and consultancies, Elvia splits her time between large-scale digital transformation projects in the public sector, and a critical design practice that uses speculative design tools to tell alternative stories about the future.

Elvia holds a Master in Digital Arts from Camberwell College of the Arts, University of the Arts

David Hession

Bio:

Associate Design Director, W12 Studios
David is an Associate Design Director at W12 Studios in London, which specialises in designing next generation, end-to-end UX, CX and digital products for global clients in the media and technology sectors. He has 12 years experience in digital product design, having worked with leading brands including Google, London Olympics, British Airways, General Electric, Xbox, Yahoo, Sony, HSBC, Nokia, Red Bull, Santander, and O2. David’s Tech Stack includes Photoshop, Illustrator, After Effects, Premiere Pro, C4D, Sketch, Invision, Processing, WebGL, Unity 3D, Arduino, Live, and Logic.

Stacey Seronick

Bio:

Currently, Stacey is Head of UX Design and Research at Catalia Health. She has been designing, writing and strategising for services and products for over 20 years, and holds a Master’s degree in HCID. In her free time, Stacey paints maths-based oil paintings, writes blog posts and poetry, and draws lumpy stick-people cartoons. Stacey also likes to practise the electric bass.

Dominic Pullen Talk Summary

Talk Title: Future Messaging Services Hackathon

Talk Summary:

Orange presents the MUXL hackathon on Future Messaging Services, which took place over 2 days in April, supported by Orange and Oracle Cloud. Around 50 people from the MUXL community participated to explore service opportunities using RCS messaging. This brief talk will showcase some of the conversational service concepts to emerge and highlight a couple of concepts taken forwards by the teams that will be on display at the MUXL conference.

Paul Jackson

Bio:

Paul Jackson is a Senior UX Designer in the Voice + AI team at the BBC. He has been designing, prototyping and building digital products for over 15 years, counting Disney, Honda and Nintendo amongst his previous clients.

In his free time, Paul enjoys toy shopping in Tokyo, tending to his farm in Stardew Valley and taking part in Parkrun.

Peter Hodgson

Bio:

Peter is a senior UX design lead at Google. He’s been designing user communications his entire career; in print, on screen, and for the last five years in multi-modal mobile experiences most recently for the Google Assistant. Peter is a graduate of the RCA and has been Creative Director on the agency side, Founder of a character user interface startup, and freelance design consultant. Today he finds himself doing the most interesting and challenging design work of his career, designing the patterns and primitives for future conversational operating systems at Google.

Marion Duncan

Bio:

Marion is a Creative Director and one of the founders of the Accenture Technology Liquid Studio in London which focuses on emerging technologies and delivery innovation. In this talk, she’ll look back at the last 18 months working on innovation projects from Home Assistants and Machine Learning to Blockchain and how her team has grown from 5 to 50 people in the process while filing patents and nurturing a start-up mindset in a company of nearly 500,000 employees.

John Anagnostou

Bio:
I am a Multidisciplinary Digital Designer coming from a traditional design background with a mix of projects and disciplines under my belt. I have more than 8 years of experience in the field of User Interface, User Experience and Motion Design, working both in-house and for global agencies across a variety of sectors such as Finance, Media, Government and Retail.

As a Product Designer, I’ve always been an advocate of the human-centered design process, working closely with development and product teams and try to come up with solutions across all platforms for the end user. Channelling feedback through iterative designs, I strive for interfaces that make a product intelligible and accessible.

Matthew Cockerill

Bio:

Matthew is a well-established designer who has been creating world-leading products and experiences for over 20 years. Working internationally across multiple sectors to help brands increase their business value through innovation and the design of physical and digital products and experiences.

His work includes consumer electronics, healthcare, domestic appliances, alcoholic beverages, endurance sports, transportation and environments. He created the world’s first ethical and modular smartphone for Fairphone which won a Cannes Lion award in 2017, imagined future lifestyles and product categories for Samsung Electronics, created luxurious whisky experiences for Diageo, retail activations for Gatorade, award experiences for Google and helped define the passenger experience at Heathrow T5.

Stephen Waller

Bio:

Stephen is a London-based Interaction Designer and Digital Creative with over 18 years experience in the industry.

His career has seen him work across a wide variety of projects and disciplines, creating both experiential and user centred websites, mobile and desktop applications and animations for many international clients like Google, Cisco, Tate, eBay, Sony, T-Mobile, Vodafone, the NHS, The Natural History Museum, Universal Music, Accenture and The Fat Duck.

He also works on the side as an illustrator and cartoonist, drawing for such clients as Microsoft, ITV and Thames Water. As well as producing a regular array of webcomics, he has also appeared in numerous anthologies and also had several series published in some of Britain’s longest running comics, The Beano and The Dandy.

Stephen Waller & Matthew Cockerill Workshop Summary

Workshop Title: Designing for a mixed reality world

Workshop Summary:

Matthew and Stephen will take you through Swift’s three stage innovation process to reveal how they help companies explore experiences of the near future.

You will take part in a mini creative session with Matthew and his team to create experiences beyond screens powered by emerging technologies like AR, ML and computer vision from a users perspective. In this way you will explore the opportunities and difficulties of designing for a mixed reality world where the physical and the digital are more intimately connected.

Matthew will also showcase some recent work that explored this world with HTC and open the floor for a discussion on how we can make full use of the potential of this new world and avoid the mistake of simply transferring existing screen based UX/UI’s to this emerging mixed reality world.

David Hession Talk Summary

Title: AI and the future of TV: Will the shift be as radical as we anticipate?

Description:

AI has long been discussed in the media as something that will radically change our lives. This is true in some instances, but as it stands, many consumers don’t notice the tangible impact AI has on their day to day experiences. How their favourite OTT platform generates the best content recommendations for them, for example.

This talk will focus on why consumers should care about AI, what it means for their privacy in the age of GDPR, what it translates to in reality in terms of user experiences and what we need to know and prepare for as designers. This talk will be backed up by W12 case studies for OTT platforms and TV UI for a leading consumer electronics brand.

Karolina Jedrych Talk Summary

Talk Title: Rotoscope animation in VR technology as a new form of User Experience in extended video’s reality.

Talk Summary:

Atmosphere, feelings and emotions occurring during individual experience make the perfect excuse to share with others one’s individual and unique interpretation of the reality. Art in VR animation is mostly based on 3D image, therefore experimental form of work based on connecting traditional rotoscope animation with new techniques of extended reality makes the whole experience exceptional and special. Among other things drawing animation has its own characteristic charm, as well as distinct language which helps to break apart from traditional understanding of telling the story or sharing memories. The otherness corresponds with VR experience very well. The approach allows not only to change the perception of visual images proposed by the author but, first of all, it changes the form of communication between the artist and the user. It has revolutionized the way of sharing emotions and feelings and, above all, makes the experience worth trying.

Raphaelle March Talk Summary

Talk Title: Digital Behavioural Design – How to create effective UX design for the user

Talk Summary:

People assume that they are rational, however 40 years of work in Behavioural Economics has shown this to be false. Emotions, prior experience and context all play a huge role in our decision making. In reality, if people were good at decision-making, they would know better than to smoke, they would wear sun cream and they certainly wouldn’t drink drive. Therefore, to create effective UX design, we must design for how people actually behave. Using the principles of Digital Behavioural Design, I will share the 3 most common pitfalls of UX design that (all) companies are guilty of and how to overcome these, allowing the user to achieve the desired behavioural outcome.

Bethany Jarroussie Talk Summary

Talk Title: The lost art of writing

Talk Summary:

The role of writing in experience design teams
In traditional marketing and comms teams the role of the copywriter was considered vital –writing was an intrinsic part of the creative process and no art director worth their salt would create a campaign without a copywriter.As experience design teams become more technology and business focussed, more often than not the language and copy is an afterthought, a gap filling exercise at the end of the process or something undertaken by designers with no particular expertise.I would like to talk about bringing writing back to the fore – how the UX writer needs to adapt to new ways of working and new types of experience design – and make a case for investment in this vital discipline.

Karima Saad

Workshop Title: Design Thinking

Workshop Summary:

A hands on workshop teaching you how to problem solve in a creative way. Come learn how to assess problems, identify their factors through research. Ideate and test through an iterative process to create better user experiences.

Bio:

Karima has worked for the past 10 years on a variety of clients in house and at digital consultancies.

Her work on projects has ranged from major redesigns to digital transformations using different research and delivery methodologies.

When she is not busy improving customer journeys you will find her freediving or trying to learn the piano.

Andre Jay Meissner Talk Summary

Talk Title: Adopt an unknown unknown

Talk Summary:

Compared to the next wave of technological change the recent mobile revolution is merely a drop in the ocean. Holographic telepresences, dueling neural networks or artificial embryos might sound like a distant reality, but they are technologies available today.

Keeping up with current technology leaps is a challenge alone. But the harder part is to go beyond the “how it works”, to find answers to the question “is it good?”. Designing for emerging technologies, how do we establish tangible frameworks that address trust and responsibility?

It’s about time to kick off a meaningful discourse that enables us to prevent history from repeating itself.

Stef Smet Talk Summary

Talk Title: Building tools for Augmented Reality

Talk Summary:

As more and more people start designing experiences for augmented reality, lead designer on AR Studio, Stef Smet, looks at the challenges transitioning from 2D to 3D design, how to build tools which enable anyone to create these experiences and finding the right metaphor to explain complex concepts in this emerging sphere of product design.

Rohit Narayan

Workshop Title: Patient centred design – How AI can be used to achieve better patient outcomes

Workshop Summary:

Taking control of our health, or the health of a loved one, can be challenging. Much of the information we’re presented with is either too generic or not relevant to my context. Why can’t systems learn with me? Why can’t I get the information I need when and how I need it?
A challenge for the NHS and healthcare professionals alike is providing relevant and contextual information to patients at scale. In fact, this is a challenge for many industries. Whilst the benefits of a human centred design approach to products and services is largely prescribed to, the effort required to deliver truly relevant, personalised and contextual information can be too high.
The creative use of technology, specifically AI, has opened new doors in creating sustainable services. AI presents a great opportunity to analyse massive quantities of behavioural data and provide inferences which can guide design and align evolving customer experience platforms.
In this workshop we will demonstrate, by following a patient centred design approach, how you can give people the information they need, when they need it and how they need it – creating a real connection and giving patients back control of their health. It is not a question of using AI to replace the human, but when in a patient’s journey to leverage AI to augment the human connection to make for the most effective patient outcome.

Bio:

As Digital Solutions Director, I am leading the design and delivery process of technological solutions which impact Customer Experience Design. Working in close collaboration with Foolproof’s parent company Zensar, I am currently involved in shaping the Digital Customer Experience Platform – the objective of which is to build an end-to-end services model encompassing design, build, deployment and on-going platform evolution. Evolution is key as customer preferences are dynamic and the platform features need to be in sync with the same.

I bring 20 years of experience in the Technology sector and previous to Foolproof, I was with IBM (UK) for a decade, leading large transformation programmes encompassing consulting, solution design, sales leadership and business case design. I have worked across industry verticals and have experience in solutions spanning Applications Services, Cloud Infrastructure Solutions, Digital Platforms and Financial Engineering.

I am passionate about cosmology and genetics and love to devour articles/videos on this subject. Tennis and Squash are my other passions – a great detox after a long day at work.

David Rogerson

Bio:

As a Principal Consultant at Foolproof I help clients develop and deploy effective Experience Design strategies within their organisations in order to drive innovation, digital transformation or to optimise an existing product or service. I’m passionate about solving tough customer problems by combining thoughtful research, smart technology, and clever design.

I have worked both client and agency side and have previously led an online IP licensing platform for UCL Business – working with world-class research institutions and researchers; setup and ran a digital experience design studio; led digital projects at an award-winning design company and headed up digital for two national arts organisations.

In my spare time I can be found hanging out with my family in South East London, making art, bingeing on podcasts and watching films.

Bill Tribble & Beth Wolfram Workshop Summary

Workshop Title: How to Run a Lightning Decision Jam

Workshop Summary:

Making decisions is tough. Humans are social animals, and as such we’re easily distracted by debates, side-topics, and ego clash.

Learn how to help a team make decisions and build consensus in just one hour, using tools adapted from the Google Ventures Sprint format.

Marco Paladini Talk Summary

Talk Title: Browsing the world with Computer Vision and AR

Talk Summary:

80% of all our senses are driven by sight which gives rise to the camera becoming the primary computing interface. Computer vision AI has the ability to “see” & understand the world – this opens up a whole new layer of interaction with the physical world delivered through Augmented reality. In this talk, Marco will share Blippar’s experience in training computer vision AI to have accurate large-scale visual and 3D geometry recognition and discuss the key challenges to overcome. He will also share use cases for this technology and showcase the launch of a new product for indoor visual positioning.

Kane Simms

Host of MUXL Conference 2018

Bio:

Kane Simms is the founder and host of VUX World, the practical voice podcast that covers the detail on strategy, design and development. Kane also helps brands craft compelling conversational experiences through providing guidance, training, design, development and consultancy services to those looking to make a mark in the voice first world.

Paul Jackson Talk Summary

Talk Title: Deceptively Simple: Designing a Voice Experience for Preschoolers

Talk Summary:

How do you design a Voice experience for an audience that is still learning to speak? That was the unique challenge faced by the Voice + AI team at the BBC.

Over the past six months we’ve worked hard to provide a voice experience that’s immersive and engaging, yet still simple enough for a three year old to use.

The final result – the newly released BBC Kids Skill – hides a wealth of complex design decisions behind a child friendly exterior.

Paul Jackson, Senior Designer, will discuss how we approached this unique challenge, why we chose to focus on this audience and what we learned about designing for voice in the process.

Carmen Martinez

Talk Title: Voice-based conversational UX design

Talk Summary:

TBC

Bio:

Dr. Carmen Martínez is a VUI designer and researcher consulting through Computer Futures Berlin. She holds a PhD in Conversation Analysis and is a recognized expert in the field of human-to-human conversation. Currently, most of her work focuses on the innovative conception and heuristic testing of paradigms of conversational interactions between humans and intelligent assistants, chatbots, and robots. Carmen regularly publishes her approaches to human-machine communication in dialog in Chatbot Magazine (USA) and Planeta Chatbot (Spain). As an Alexa developer, she applies her previous experience as second language instructor for creating voice-mediated educational products.

Matthew Sital-Singh

Talk Title: Mobile UX prototyping with Ionic

Talk Summary:

TBC

Bio:

Matthew Sital-Singh spent the first 10 years of his career at a prominent digital agency in Bristol, joining and then leading a team of software developers to build intranets and content management systems for a variety of medium to large scale clients.

Since then he has gone on to establish his role as Tech Lead at Web App Services, where he focuses his technical skills on idea exploration, prototyping and user experience design for mobile and web-based apps.

Danny Martucci

Bio:

Danny Martucci, in Assist Digital since 2013, is a designer with a hybrid background, halfway between front-end development and cognitive psychology. He manages user-centered design projects, also of international nature.

He is passionate about agile and lean methodologies applied to user experience design and for this reason he is responsible for the area in charge of Agile UX.

Carlo Luccioni

Bio:

Carlo Luccioni is UX Researcher and UX Design Consultant at Assist Digital since 2014. He has a background in Interaction Design and Service Design with a focus on Participatory Design methodologies and expertise in Co-Design workshops.

Since 2016 he is collaborating with multinational companies within home automation and smart home projects, applying the UCD approach and designing the future products user experience.

Stefano Zanini, Carlo Luccioni & Danny Martucci Workshop Summary

Workshop Title: Desigining for smart homes

Workshop Summary:

The future of the smart home is becoming increasingly more accessible, meaning the next generation of connected products need to be more human. Smart home technology is no longer for early tech adopters but is for all: your mum, your granny, your kids, for anyone who needs to make their life easier.
Indeed, the smart home environment is becoming simply ideal, a fluid ecosystem that adapts according to the users differing needs, habits and tastes. How can we design experiences to make this revolution happen?

This short workshop will help participants envision scenarios and concepts occurring in the future smart home.

Laura Leon & Veiko Raime Workshop Summary

Workshop Title: Prototyping XR (extended reality) products

Workshop Summary:

The workshop will cover the basics of extended realities (XR) and introduce the possibilities to prototype the ideas quickly. It also explains how to make a good design brief for an external agency.
The workshop is intended for product managers, founders of start-ups or designers new to the field.

Participants will learn:
* the design process for XR experiences,
* practical considerations for the related platforms,
* the skills to prototype for VR/AR on a beginner level and
* making a good brief to outsource the work from an agency or a freelancer.

Participants are given the materials to continue working on their prototype and to gain more skills in XR field.

Please bring a computer with you – preferably one MacBook per team.

Veiko Raime

Bio:

Veiko Raime is an entrepreneur, angel investor and technology enthusiast. He’s the founder of design and development agency and loves the innovation combined with the great user experience.

Mobi Lab (https://lab.mobi) is a design and development agency focusing on mobile experiences.

Matthew Sital-Singh Talk Summary

Talk Title: Mobile UX prototyping with Ionic

Talk Summary:

TBC

Goncalo Andradre and Stratis Valachis Workshop Summary

Workshop Title: Voice design starter kit

Workshop Summary:

There has been a renaissance in conversational interfaces over the last few years. More and more businesses are using bots with interfaces that emulate human to human conversations to meet the needs of their customers, with some believing that conversations are going to eventually become the primary way of interacting with computers. It sounds simple: talking and chatting comes natural to us, so we should be moving towards communicating with machines in the same way, but is it?

Despite the hype, at the moment both voice and chat interactions have various usability issues that very often prevent them from providing a great user experience. In my talk, I will be drawing on my experience leading Aviva’s conversational UX projects to discuss what those usability issues are and how can designers work around them. I will also share my thoughts on how the conversational interface will evolve by incorporating elements from various types of interaction and modalities to meet user needs in a more effective way.

Andrew Wood

Talk Title: UX process for designing for voice experiences

Talk Summary:

TBC

Bio:

Adam De Linde

Bio:

Adam de Linde is UX Director at Orange Group, managing design for the Technologies & Innovation division, developing digital products and services based on technology advances and service opportunities.

Peter Hodgson Talk Summary

Talk Title: Voice Assistants Have Arrived: beyond smart speakers, to phones and smart displays

Talk Summary:

We’ve come a long way in the last few years with voice assistants as we start to move beyond simple commands like “turn on the lights’ and “play Amish Paradise”. We’re entering a world in which we can move seamlessly between smart speakers, our mobile phones, our cars, and our offices. Voice assistants are adding personalization, context, and memory. What do these changes mean for our relationship with our assistants, and how does voice empower us to do so? Drawing on examples, this talk will highlight some key considerations for designing Actions across surfaces – with tips to understand when and how to leverage visuals alongside voice interactions, to create rich, delightful conversational experiences.

Marion Duncan Talk Summary

Talk Title: SCALING INNOVATION: How to raise our prototypes’ life expectancy

Talk Summary:

Marion will use case studies of emerging technologies innovation delivered by her team to discuss some of the most common threats and pitfalls that can terminate the life of a product before it can even see the light of day. We’ll examine why innovation success is not just about disruption or great UX and learn to what extent we need to rethink our creative process, principles and methods in order to truly innovate and design prototypes and pilots that can scale-up.

Froso Ellina and John Anagnostou Workshop Summary

Workshop Title: Design Thinking

Workshop Summary:

A hands on workshop teaching you how to problem solve in a creative way. Come learn how to assess problems, identify their factors through research. Ideate and test through an iterative process to create better user experiences.

Jennifer Greenway

Talk Title: Lessons learnt from carrying out research in the real world

Talk Summary:

At Just Eat, our research team spends hours each month observing and listening to both customers and restaurant in the environment in which they complete their tasks. This type of research so we are able to understand the different technologies that our customers interact with and how they interplay with each other. In this talk we will share some of the main lessons we have learnt from setting up our contextual research program. The talk will be littered with real examples of the problems that the team has encountered and how they were overcome.

Bio:

Contextual Research is Jennifer’s passion. She has been advocating the need for contextual research for many years in companies such as Microsoft and Yahoo!. Jennifer is currently the Principal UX Researcher at Just Eat, the world’s largest online takeaway provider. She works with an extremely talented team of researchers who carry out exciting contextual research projects with takeaway customers and restaurants in markets across the Global.

Network with a diverse and enthusiastic conference

At MUXL 2018, you’ll be learning both on and off the conference floor whether you’re speaking to a beginner UX’er or a seasoned pro like one of our industry leading speakers. Plus, the Conference is not just for those working as UX’ers – the event is open to designers, product developers, innovators and anyone with an interest in UX. With MUXL 2018 being such a diverse conference, you’re sure to find others working in completely different fields to you. The knowledge and skills you can impart on one another is truly priceless.

Learn from the best

At MUXL 2017, we had industry leaders from Google, Microsoft, IBM, Airbnb, Aviva and Samsung speak about UX and give valuable insights into their fields of work. MUXL 2018 is set to be even bigger and will give you the chance to get practical advice you can apply to your future projects and inspire you to develop new ideas you never thought possible before.

Be a part of a real community

We’re not just a one-off Annual Conference, we are a community of UX’ers. We are always looking to push UX forward and keep an eye out for new trends and developments across the sector. We run Hackathons, meet-ups, and our UX Academy where you can learn from industry leaders. Attending MUXL 2018 will introduce you to our community and the innovative and groundbreaking things it comes up with.

It's like no other conference

Mobile UX London is not a traditional business. We are a community of passionate designers, developers, project managers and more dedicated to showcasing the best in UX. We bring UX’ers from all walks of life together at our Annual Conference providing a breadth of knowledge and expertise unparalleled by our competitors.

Sam Clark Talk Summary

Talk Title: The Challenges of automotive UX design

Talk Summary:

Designing vehicles dashboards for cars and bikes poses a unique set of UX and UI challenges for the visual designers. Legal restrictions, environmental factors and OEM resistance frequently clash with driver demands and brand ambitions. Sam Clark, Managing Director of Conjure will talk in detail about these challenges and more as he explores how Conjure creates dashboards for performance vehicles. Key areas covered:

– Navigating legal standards: Understanding how ISO and local laws effect UX decision making
– How challenging hardware specifications forces tighter UX decision making
– Form and Function: Walking the thin line between delivering vehicle data and creating an experience.

Elvia Vasconcelos Talk Summary

Talk Title: Digital as a mirror of IRL inequality

Talk Summary:

Why are we copy pasting the shitty-ness of IRL structures into digital systems?
In what ways is technology sexist, racist and oppressive?
How can we make visible the ways in which technology is perpetuating inequality?

I’ll be exploring the ways in which technology is mirroring the systems of oppression that frame our society. More specifically, by looking at Personal Intelligent Assistants e.g. Alexa, Siri I wish to expose the ways in which the use of gender in technology is not neutral and reinforces existing gender stereotypes.

The patterns of interaction we are creating in digital worlds are not only building on and perpetuating IRL dominant notions of violence and oppression, but are also reinforcing them and reshaping them back IRL.

How can we actively challenge the dominant oppressive discourses in technology?

Stacey Seronick Talk Summary

Talk Title: Researching and Designing for Multi-Modal and Chatbot Interactions

Talk Summary:

Building conversational virtual assistants (or chatbots) is very different, not just technically, from building a multi-modal user interface for a smart device or robot, and yet there are also several important similarities when it comes to building the right thing, the right way. I’ll point out some of these similarities and differences (and why they might matter to you) as I discuss two experiences I helped create: one, a conversational enterprise virtual assistant for team members who handle bereavement and end-of-life account handling; and the second, a multi-modal robot designed to help folks remember to take their medications.

Sjors Timmer Talk Summary

Talk Title: Augmented spaces, the future of the design studio

Talk Summary:

In the past 50 years computers have infiltrated the work environment to the point where there’s hardly a job left where they are not used. In the process, however, a rich continuum of understanding the world through movement, touch and spatial interactions has been flattened to pictures behind glass that are either manipulated through mice or touch interactions.

New technical developments such as augmented reality and spatial computing offer the opportunity to rethink how we can incorporate our body in knowledge work. To do this successfully we have to let go of design concepts that have been developed for a world of flat screens and start over with designing for digital spatial interactions.

Building on the work of Paul Dourish on embodied interaction design and David Kirsh on the use of space for cognitively demanding tasks I discuss a framework for thinking about and designing for augmented spaces.

Joe Hearty

Joe Hearty is a Designer and Creative Director based in London with 8+ years experience in Digital Product. He has worked across a variety of disciplines in Academia and Industry, with a focus on Digital Design and Technology.

Vikki Paterson

For the last three years, I’ve been leading a global team of designers working in the area of Internet of Things. I started my career as a designer 15 years ago designing Java applications for Nokia mobile phones. I then moved to IBM as a designer on their predictive analytics platform before being promoted to my current role. As well as being the design lead I’m also an experienced UX designer and enjoy the opportunity to teach ‘Design Thinking’ to clients from large corporations.

Gemma Yussuf

Some people call me a chatterbox, maybe that’s why I am the expert when it comes to Chatbots.

Gemma heads up Mobile Cloud Enterprise (Apps, Chatbots and Customer Experience Analytics), IoT and API Platform for the UK in Business Development. I run and present at regular events such as Chatbot Roundtables, which are aimed at LoB to introduce them to the best practises on Chatbots, demonstrating Intelligent Bots platform (IB) as well as many different use cases, helping engage the audience and get them thinking how this could align to their business and automate repetitive tasks .

I have spent over 2 years at Oracle, but previous to that spent almost 7 years at Microsoft where I was an evangelist for mobile apps. In my spare time, I drink lots of Earl Grey tea because it keeps you young (looking) and a massive chocoholic. I like to spend time with my amazing family (fiancé Rob and my toddler Isabelle), spending our hard earn cash on luxury holidays and experiencing everything we can, (at 6 months she went swimming with dolphins in Bali). Other than travelling, I am into my gigs, UFC and Cooking.

Martin Jarvis

Martin is part of Oracle’s Mobile Cloud and Bots team, responsible for customer and partner success. With more than 15 years of experience working in Enterprise Mobility and now Bots, he has practised all aspects app development from concept to design, through to implementation.

He’s just as comfortable discussing the business and commercial opportunities from going mobile or with Chatbots as he is the solution architecture. He is a certified Enterprise Architect and has always had a flair for applying the latest technologies to solve business problems. In his spare time, he’s also a passionate volunteer for Code Club (part of the Raspberry Pi foundation), helping primary school children build and develop their IT and coding skills.

Jiri Jerabek Bio

Jiri has 12 years of experience in designing digital products that shaped him into a strategic design leader who is able to set holistic visions and strategies

His project history ranges from launching large-scale key product functionalities (Intuit) and radical innovation (BBC Research & Development) to detailed work on end-user products (Telegraph, National Rail Enquiries apps, Freesat set-top box, Canon, American Express).

Savraj Matharu

Educator and technologist Savraj Matharu is a leader in digital, interactive media and creative technology with a track record of success. Ranging from developing and creating powerful apps, creating compelling user interfaces to digital online branding through innovation and contemporary workflows.

Being widely recognised for his entrepreneurial skills with the ability to monetize creative ideas through technology, Savraj’s work relies on building on innovation protocols with consumer faced outcomes for creative industries, and has been responsible for founding and co-founding several successful technology initiatives with international recognition.

Savraj Matharu Talk Summary

AR opens various types of doors and exciting possibilities particular within the mobile context, it presents opportunities to develop compelling, immersive and engaging experiences for end users. It also presents many challenges and obstacles for design and development, how can we overcome this? What are the barriers to entry?

How can we facilitate UCD approaches to maximise the potential for AR and transformative mobile experience for an enhanced HCI and greater UX solutions?

Alexandros Stylianidis

An advocate of user-centered and data-driven design, Alex is a Product Designer at Novoda, with a strong background in engineering. In the never-ending quest of discovering how people use technology and how we can make it as simple as possible for everyone, he pursued a MSc in Human-Computer Interaction.

Lots of research, a bunch of experiments and a publication later, Alex is always on the lookout for new interactions and interfaces.

Tsvetelina Valcheva

With a degree in Computing Science, Tsvetelina is a techie who saw the light and converted to UX. Nowadays she works for an internal consultancy in Standard Life, designing websites for clients. Previously she worked on Standard Life’s Secure Online Servicing, and before that – the mobile app. Previous employers include BT, Deutsche Bank and Citibank.

Jane Minto

Jane is a creative problem solver, with an affinity towards great product design. No working day is the same, but the core of the approach she takes to overcome design challenges remains the same – creating a deep empathy and understanding with users to help them better communicate and interact with the world around them.
She in interested in using new and emerging technology to push the creative boundaries of UX design and problem-solving. She is also excited to see how emerging technology will start to disrupt the traditional UCD process.

Tom Stewart

Tom is a designer, thinker and problem solver, currently making it happen at Webcredible as a Senior UX Consultant. He leads projects for his clients, and helps develop products and services that drive tangible business change.

Tom has worked on service design pieces to solve the urban food waste crisis & changing perceptions of cycle safety within the Boris bike rental system. Working professionally on both client and agency side, his previous role at TomTom was spent designing sat nav systems & their surrounding digital ecosystems.

Michael Albers

Michael is co-founder and director at W12 Studios with over a decade experience designing digital products. He oversees the overall creative output of the studio. Previously he worked for IDEO where he developed propositions in the automotive, financial, FMCG and media and entertainment sectors. After IDEO he went to the BBC where he oversaw the development and application of the Global Experience Language across the entire BBC online portfolio, launched all iPlayer mobile and TV apps and developed the digital strategy for BBC online.
He won the CHI2004 award and the Design Week award in 2010. He has been featured in Wired magazine and involved in numerous judging engagements.
Mike received his MSc from the Interaction Design Institute Ivrea and a double BFA from the Savannah College of Art & Design in Industrial and Furniture Design.

Stratis Valachis

Bio:
Stratis is a senior user experience designer, currently leading the conversational UX projects at Aviva’s digital innovation hub. He’s also the lead instructor of UX Academy’s course on “Designing voice interactions” and a member of the UXPA International Working Group on conversational Interfaces.

Shelbian Fung

Shelbian has an extensive background designing mobile platforms, services and systemic design frameworks. He was responsible for crafting multiple shipped experiences from BBM at BlackBerry, Sense 6 OS at HTC, Android TV platform at Google, and recently the Google Assistant on Allo. Currently, he is defining new interaction paradigms in the context of conversational UI with artificial intelligence.

Stuart Scott

Stuart Scott is a commercially experienced Design Researcher / Interaction Designer adept at simplifying complicated experiences through the application of best practices in interaction design. He is currently managing City Interaction Lab a digital product design and innovation consultancy based in City, University of London.

Lucy McCullouch

Lucy is a passionate UX designer at EF Education First, delivering international UX research and design for multiple online products. Founded in 1965, EF Education First offers study abroad, language learning, cultural exchange and academic degree programmes around the world.

With a strong background in visual design, Lucy is creative and collaborative and loves to lead and deliver positive, people-centred digital experiences.

Jan Srutek

Jan is a digital product designer, researcher, and strategist. He’s now leading design of mobile apps at a transport tech company Trainline. Over the last ten years he has worked with the world’s biggest corporations and tiny start-ups. Having worked in finance, travel, energy, media, and gaming, he’s now helping progressive e-commerce brands build successful and intuitive digital products. You’ll find him in London or Paris, or in between on a Eurostar train.

Hollie Lubbock

Hollie focuses on helping clients create products and services that excite audiences and drive engagement. Over the last ten years, she has worked on content-rich sites in the luxury, culture, publishing and telco sectors, collaborating closely with clients to create user-centred designs for a wide range of digital products, from large-scale collections systems to small innovative app projects.

Prior to joining Fjord, she worked with various London agencies including Code & Theory, The Times and Bureau for Visual affairs where she led the UX and design teams. She mentors early-stage startups as part of the Google Launchpad program and junior UX designers through UXPA.

Vibha Bamba

Vibha is a design lead at Airbnb. Her design work is focused on making sure that every guest on Airbnb has a great trip and every host feels supported in their journey. Prior to this, she worked at Wikipedia where she worked on desktop typography, mobile web, iOS and android apps while engaging with a huge community of readers and editors. She is passionate about typography and conducts workshops to increase type awareness among students. Her favourite activities are calligraphy, sketching and making tea. Vibha has lived in Bombay, London and New York. She calls and considers all three cities home.

Sukhada Jog

Sukhada Jog is a Lead User Experience Researcher at Airbnb where she leads research efforts on the Host side of the business. Her research focuses on improving the experience for hosts on both mobile and the web. Prior to Airbnb, Sukhada was a Senior Manager of User Experience Research at Yahoo. She led the User Experience Research team within the Communications space.
Her expertise is in generative and evaluative research. and has worked in various industries like finance, consumer product & packaging and electronics. Sukhada strives to embed User Experience tightly with the overall product development process and use collaboration more efficiently and effectively in the current business landscape.
When not doing research, her favorite activity is to watch movies, cook and paint with her two beautiful kids.

Christophe Mallet

Christophe is the co-founder of Somewhere Else, a London-based creative consultancy and production house specialised in immersive technologies (VR/AR/MR). After 8 years spent between digital strategy consultancy and music events production, Christophe started Somewhere Else to help brands, agencies and innovators harness the power of VR/AR/MR to win in the Age of Experience.

Working with the likes of Samsung, Three and ExxonMobil, Somewhere Else has enable brands in the fashion, retail and entertainment sectors to build deeper relationships with their audiences through powerful VR experiences. Christophe is a regular VR blogger and a member of the Uni-VR think tank. He has recently delivered talks at the Awwwards LDN, the AR/VR Show and the Virtual Reality Show as well as conducted VR workshops for top creatives at agencies such as Ogilvy, FCB Inferno, IDEO and OMD.

Julian Caraulani

Julian is a Senior User Experience designer at Samsung. Having started as an industrial designer he found the world of experiences that hardware and software working in unison produce irresistible. He likes to be the “why and what” guy in leading and lagging organisations that need to update their product portfolio. Julian’s focus lies in strategic thinking within diverse teams, working with methodologies that foster strategic innovation, deploying them through digital experiences that can have a meaningful impact in people’s lives.

“The views and opinions that will be expressed in the keynote are exclusively Julian‘s and do not reflect the official opinions or position of Samsung Electronics.”

Stratis Valachis

Stratis is a Senior User Experience Designer at Aviva’s Digital Innovation Garage. He’s currently leading the design of Aviva’s AI and Conversational UX projects, contributing to the company’s efforts to transform insurance and long term finance through customer centred design.

In his spare time, he helps Walks.VR, a startup in Brussels working on providing on-demand virtual reality travelling adventures to people with motor disabilities.

Stratis is passionate about the future of AI and Human Computer Interaction and the exciting ways in which they can help us redefine core experiences of our everyday lives.

Lara Hanlon

Lara Hanlon is a Designer and Design Thinker based in Dublin, Ireland. She is passionate about delivering thoughtful user experiences and beautiful, innovative design solutions to complex problems.

Currently working as a Designer and Facilitator at IBM Studios Dublin, Lara collaborates daily with researchers, designers, engineers, and executives, to educate global teams working in the tech and enterprise industry about the value of design. Lara also lectures part-time at Dun Laoghaire Institute of Art, Design + Technology (IADT), the institute that awarded her a BA (Hons) Degree in Visual Communications Design in 2013.

UCD Foundation, Intermediate UX & Voice Design

Course Price £850 + VAT

PROJECT WORK & PORTFOLIO

PROJECT WORK & PORTFOLIO

SMALL CLASS SIZE

SMALL CLASS SIZE

6 - 8 WEEK COURSES

6 - 8 WEEK COURSES

EXPERIENCED TEACHERS

EXPERIENCED TEACHERS

Beginner UX / UCD Course

8-week evening course

Starting January 2019

Intermediate UX Course

6-week Evening Course

Starting January 2019

Designing for Voice (Alexa)

6-week Evening Course

Starting January 2019

Why UX Academy?

Testimonials

UX Academy Blogs

UX Academy Blogs

Discovering UX Academy – Jacopo Maio

Under the Microscope – UX Academy

Q&A with Froso Ellina about UX and UX Academy

The Trainers

Hara Mihailidou

Jiri Jerabek

Sophie Lepinoy

Stratis Valachis

Edward Latter

Zara Nowell

FAQ's

FAQ's

Enquire Now!

Refer a Friend

Location