Adam Williams
Senior UX Researcher and Design Ethnographer at Uber


Adam Williams is a Senior UX Researcher and Design Ethnographer at Uber, where his research currently focuses on drivers and the broader communities of people on the Uber platform, with an emphasis on global connections and locally unique markets. Adam earned his Ph.D. in Human and Cultural Geography at the University of Colorado, Boulder, where he studied informal recycling systems and migrant communities in Shanghai, China.


A Mobility Platform for Today and Tomorrow
14.10 to 14.30
Main Stage

As a leader in ridesharing, Uber has built a platform that powers mobility in more than 700 cities around the world. As Uber’s product suite has diversified into food, freight, and new mobility systems like bikes and scooters, so too have the people and communities riding and driving with Uber around the world. This presentation will introduce UX research and design case studies that explore:

– Mobility platforms for transportation in the 21st century: ridesharing’s past, present and future

– UX research and the built environment: contributing to shifting urban landscapes by incorporating human geographies

– Universal access that recognizes uneven development: designing a platform to serve local needs