Nik Parekh
Design Strategy Lead at Samsung NEXT


Nik works as Strategy Lead for Samsung Next where he identifies, develops and represents innovations with the best chance of becoming the ‘Next Big Thing’. With a background in Advertising and Service Design Nik has spent 15 years within the evolution of design, steering big names towards holistic, human-centered practices, leading him towards his concept of Design in Totality.

His blogging and networking have made him an authority on the topic and his first book, Design in Totality, is out later this year.