Designing for Google’s Next Billion Users:
Rachel is a Senior Designer, with 7+ years working with award-winning Design Agencies, ground-breaking Startups, and on teams at Google since 2013 (Chrome, Search). She has worked with clients and collaborators like Seth Godin, BMW/DriveNow, Google Duo, Doctors without Borders, and Freeletics.
She has led over 20 Design Sprints, helping Doctors Without Borders drive organizational change, and transforming how Chrome approaches translation. She co-founded the first German version of the Maker Faire (Make Munich), and founded the Design Jam – an event in Munich and London which brings together coders, designers, and business people to build new products over the course of a single day.
Designing for Google’s Next Billion Users: From Chrome to Google Go, the next internet app
14.30 to 14.50
In 2016, India overtook the US in internet users. With the next billion users coming online for the first time in emerging markets, PMs, Engineers, and Designers are tackling new constraints and opportunities to meet the needs of mobile-only users. Cost, connectivity, relevance, and literacy are key themes.
In her talk, Rachel will speak about designing for these users on Google Chrome, and will tell the story of Google Go: a startup Internet App within the company, launched specifically for these users.
She’ll discuss the unique constraints users in these markets face, and share the compelling solutions they have catalyzed within Chrome, Google Go, and other startup products within the company.